10 B2B Holiday Marketing Trends to Watch out for in 2022

When you hear about holiday marketing, you may think that this strategy is beneficial for B2C companies primarily. But, B2B brands shouldn’t deny themselves an opportunity to drive awareness and boost sales during a holiday season! Want to learn the working B2B holiday marketing strategies for 2022? Then keep reading this article! Understanding holiday marketing Holiday marketing…

How to Build a Marketing Automation Campaign Using the RACE Planning Framework

Marketing automation is not a new concept. However, even with decades of research and development, companies are still trying to figure out how they can use this strategy best so that they're focused on the right customer at the right time. Here's a top tip for building successful marketing automation campaigns. The RACE Framework Explained The RACE digital marketing planning…

Evergreen Webinar Funnel by AdOutreach

Evergreen Webinar Funnel by AdOutreach People use Evergreen webinars for doing product training, team onboarding, lead generation and much more. In this longer-than-usual video, we will take a deep dive into AdOutreach Evergreen webinar funnel and analyze it step by step for you so you get the inspiration you need to build your own. Here are the main components of that funnel:…

5 Marketing Alternatives to User-Tracking Browser Data

Data tracking is the best way to get user-driven insights required for efficient optimization of the site, fixing possible bugs, and running marketing campaigns. Formerly, the most popular approach in the context of ads generating was third-party cookies. Advertisers track browsing activities to understand UX better and determine users’ habits and preferences. In this way, user-tracking…

Digital marketing trends for 2022 – Be ready now

The turbulent fast change leading today’s digital space affected the digital marketing world. With such change accompanied by speed, we see noticeable emergence of new practices. Although this mainly used to happen in the Pre-COVID era, big changes in trends have started to show during 2020, such as the shift from offline to online events and increased focus on online shopping. And while…

B2B Saas trial through demo booking funnel

B2B Saas trial through demo booking funnel Some early stage B2B SaaS companies gate their product signup with a demo call to understand their early adopters needs and establish stronger relationships. Check how Cortex built a gated software signup funnel that includes: A Facebook ad with rotation and retargeting OFFER: Free trial to upgrade content strategy 2 landing pages 2…

How businesses benefit from white label marketing automation

Given the ever-expanding nature of digital marketing alone, businesses must continuously strive to adapt. Between that and a turbulent year-and-a-half of COVID-19, this need is arguably more pronounced than ever before. In this regard, there are as many options to entertain and endeavors to consider as there are businesses. One such option, tried and tested over the 2010s, is white label…