Top 10 considerations for choosing marketing technology
According to Marketing Land in March 2016, "almost 4,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized back in 2011." There's also no sign of a slow down in this industry. New companies, technologies and innovations are being created almost daily. In this growing web of services and tools, how does a company choose the right ones? We've put…
Five top digital marketing trends In 2016
Digital marketing is a fast paced environment with constantly changing technologies and techniques. Developing successful campaigns, measuring success, and engaging customers requires marketers to continually shift strategies and adopt new tactics. To help you plan a successful 2016, we analyze five of the emerging trends and explain some ways to incorporate this in your planning for the year.…
Successful social media campaigns examples!
It’s the shopping season and retailers faced intense competition to grab their customers’ attention. Who’s been doing a great job? What are some of our favorite campaigns? Here are three companies producing amazing results on Facebook, Pinterest and Instagram. Facebook Ads – Adore Me had incredible response to their Black Friday strategies Hate ‘em or love ‘em, Facebook Ads are very…
Shake Shack digital marketing analysis
Shake Shack is a popular American burger chain created in 2004 that has experienced incredible growth. The franchise, a public company since 2014, has become one of the top 10 fastest growing chains in America with 63 branches worldwide. It is widely known for infamous long lines, high quality burgers and tasty custards. The most interesting aspect of Shake Shack’s growth is that the company…
Differences between traditional marketing and growth hacking
What is growth hacking? Growth hacking is a technique all marketers should consider using. Companies like Facebook, Twitter and LinkedIn have used growth hacking to gain incredible numbers of users and loyal communities. Originally, growth hacking helped lean start-ups increase profits in relatively short periods of time. The benefits however, can also increase the effectiveness of larger,…
5 tips on running a successful social media campaign
According to a study conducted by “Staples”, the world’s largest office products company and second largest internet retailer, small business owners comprehend the importance of social media in engaging with customers and improving conversion but often lack the expertise of incorporating digital marketing resources into their businesses. In this article, you will learn 5 quick tips on how…
Marketing Structures Supported in VBOUT
VBOUT offers two marketing solutions that support almost any marketing structure used by large organizations, franchises, chains and agencies. The solutions serve marketing campaigns for large, centralized departments or external clients. The first option is a multi-dashboard structure in which each account has its own dashboard and settings for social media, email marketing, domain…
4 Ways to Use Hashtags and Social Listening to Optimize User Engagement
In today's digital age, hashtags and social listening have become integral parts of our online interactions and marketing strategies. They are not just symbols preceded by a pound sign (#); they are powerful tools that can help marketers boost brand awareness, drive user engagement, and conduct effective social media monitoring. However, the effective use of hashtags and social listening is…
Five inbound marketing practices you should know
Inbound marketing has become the most effective way to maintain your customers, strengthen your brand image and increase return on investment. While there are many technics for inbound marketing here are five practices that are proven to work wonders when properly implemented
Create Great Content Blogging is the most critical aspect of inbound marketing. It is that first layer of trust…
Seven social media mistakes you should avoid
Social marketing is booming and in the forthcoming years, almost every business will count on it as a channel for customer acquisition and retention. If you are a marketer or simply starting to market for your company, there are many important mistakes and pitfalls to avoid. Here are seven of them: Buying Fans and Followers It's all about quality and not quantity!
While paying for extra…