Email list building refers to the process of collecting email addresses from website visitors or customers, using email marketing software. This enables businesses to grow their subscriber database, paving the way for potent business communications with both prospective and existing clients. Nearly 6 out of every 10 email subscribers are persuaded by email marketing to make a purchase…

In today's competitive business landscape, effective lead management is essential for generating revenue and driving business growth. However, simply generating leads is not enough – it's equally important to track and measure the success of your lead management efforts to ensure that you are making the most of your resources and maximizing your results. This is where metrics come in. By…

You must have heard the saying that goes, “work smart, not hard.” This saying perfectly represents what VBOUT, a marketing automation software, is all about. Before delving into the details of how their services benefited an animated explainer video company, let’s answer a couple of questions. What is automation software? An automation software is a type of program that reduces the…

Ecommerce is an ever-growing industry. It is estimated that there are between 12 and 24 million eCommerce stores in the world. As we can see, the competition is fierce. It is not enough to simply create your eCommerce website and expect your business to grow on its own. You need to use any means necessary to boost the visibility of your eCommerce store. To help your business succeed, we…