Improving your email open rate is mostly about understanding who you are targeting and why. While this may sound simple, most emails used for marketing go unopened simply because they don't find the right audience, nor do they have the right content. Luckily, there are some straightforward ways to improve your email open rate. How to improve your email open rate There are several ways…

What is a sales funnel? A sales funnel is the path that turns potential leads into customers. A lead enters the funnel when they learn about your brand and exits when they buy something. The most important part is to know how to properly craft the funnel; it starts with determining the main elements required for each stage of the funnel, from the awareness stage, to the consideration…

Back in August 1994, the first online retail transaction took place, marking the birth of a new era of shopping. Fast forward to 2021, and there are more than 2 billion digital shoppers worldwide. This ecommerce revolution is underway, even as we speak. It’s predicted that by 2040, as much as 95% of all purchases will be made online. This is great news for your online store, as this…

Coupons are one of the most effective forms of email marketing. It's no secret that people love coupons, and statistics support this fact - 96% of people across the United States use coupons. The number of coupon users is constantly growing - in 2012, 91 million people used coupons, and in 2016 that number increased to 126.9 million. And most importantly, digital coupon redemptions are…

We are at the peak of technological development, results of which we are witnessing technologies like cloud computing that is replacing bulky physical hard drives. Not only this, from business automation to industry development, Saas (software as a service) is playing a critical role in this change. SaaS has become an integral part of the development process in IT and in the business sector.…