User experience is a critical factor in e-commerce. It shapes every aspect of customer’s interaction with a brand and influences their purchasing decisions. However, there are some issues that could negatively affect your customer’s experience with your brand. According to Econsultancy, 26% of shoppers abandon shopping carts due to a lengthy and complicated checkout process. One…

In digital marketing, where technology evolves at a rapid pace, staying ahead of the competition is paramount. As a digital marketing agency, small to medium-sized businesses (SMBs), or a marketing consultant operating in the dynamic marketing automation landscape, achieving and sustaining success requires a strategic approach. One potent weapon in your arsenal is performing a comprehensive…

Email list building refers to the process of collecting email addresses from website visitors or customers, using email marketing software. This enables businesses to grow their subscriber database, paving the way for potent business communications with both prospective and existing clients. Nearly 6 out of every 10 email subscribers are persuaded by email marketing to make a purchase…

Typical behavior in the technology era – the young lead the way and the adults follow suit. TikTok shot to fame due to its insane popularity among Generation Z. In a short span, the social media platform saw over a billion downloads and it still boasts a billion active users every month. Such astounding numbers, people’s preference for micro-videos, and the creative soul of content creators…

What are transactional emails? Transactional emails are emails that are sent anytime the customer takes a specific action such as buying a product, signing up for a service, downloading an ebook, requesting to reset a password… Such types of emails play a critical role in driving customer engagement. According to AtoZ Email Marketing, transactional emails have an average CTR of 4.8%,…

You must have heard the saying that goes, “work smart, not hard.” This saying perfectly represents what VBOUT, a marketing automation software, is all about. Before delving into the details of how their services benefited an animated explainer video company, let’s answer a couple of questions. What is automation software? An automation software is a type of program that reduces the…

Did you know that Instagram users spend an average of 28 minutes per day on the platform? That's a huge number, and it's no wonder businesses are starting to use Instagram as a way to increase product awareness, build their reputation, or strengthen relationships with their customers. But you can also use Instagram Shopping to boost your e-commerce sales. In this blog post, we will…