Shake Shack digital marketing analysis

Shake Shack is a popular American burger chain created in 2004 that has experienced incredible growth. The franchise, a public company since 2014, has become one of the top 10 fastest growing chains in America with 63 branches worldwide. It is widely known for infamous long lines, high quality burgers and tasty custards. The most interesting aspect of Shake Shack’s growth is that the company has…

5 all-in-one marketing automation platforms you should consider

We’ve heard for a while about the significant benefits of marketing automation. And we all know that spending on marketing automation platforms will grow exponentially over the next few years. The most important part? What really MATTERS for marketers is finding the BEST marketing automation platform. But here’s the thing. How do you find the right tool that aligns to your business strategies and…

V-cast: Influencer marketing in a nutshell – Shane Barker

V-cast with Shane Barker:Influencer marketing in a nutshellHost: Richard Fallah, CEO at VBOUT. Guest Speaker: Shane Barker, Digital Strategist, Brand & Influencer Consultant | Instructor: UCLA | Intl Speaker |Author: Forbes | RE Investor HighlightsIn this episode, we interview Shane Barker, a marketing powerhouse and influencer marketing expert. We will cover all you need to know about…

In-house vs agency marketing: Which one is best for you?

During a certain period in a business’s life, the inevitable question will pop-up: in-house or agency marketing? First of all, there is no right or wrong. The answer depends on a variety of factors directly related to your business, and where you’re looking to take it in the future. Let’s break it down: in-house marketing involves people paid by your company, who work exclusively for your…

9 tips for optimizing your video marketing content

Chances are, that if you’ve had an online presence at all in the past year, you’ve come across a great deal of videos from a variety of different brands and individuals alike. This is not by any coincidence. The number of internet users watching videos daily is on the rise and is taking up an increasing portion of all of the media shared online. It is predicted that videos will make up a total…

Why you still need to use emails in your marketing strategy

Digital marketing strategies are ever-evolving to adapt to consumers’ rapidly advancing tastes and preferences. Email, as a form of communication, has been around since the late 70s! This begs the question, is email marketing still relevant? Short answer: yes. To build an effective email marketing strategy is to connect with your target audience in a personal way. Email marketing platforms aid…

VBOUT voted in as a top marketing automation platform!

Special Announcement! We’ve always strived to offer the most user-friendly, innovative, and relevant automation platform to the market. Thanks to our loyal customers, we are incredibly proud to announce that we were voted in as a top marketing automation platform. VBOUT has been ranked one of the best marketing automation platforms in 2017, based on 10633 reviews across 240 products in marketing…

The impact of new devices on marketing

In the advent of Apple dropping the iPhone X, it seems that companies are updating devices, or coming out with new ones at a rate that we have never seen before. Advances in technology have always had a significant impact on marketing practices. In fact, the field of digital marketing is born of the age of the internet. It is a marketer’s job to identify the most effective medium to reach their…

Free online marketing course

Vbout has launched its free online digital marketing course for marketers, entrepreneurs, businesses or anyone interested in learning digital marketing. Check out our video for more details!

Sales benefits from marketing automation [Infographic]

According to AdAge, 93% of all CMOs are under more pressure to deliver measurable ROI (return on investment.) Even as the amount of data from digital marketing intensifies, proving the direct impact on revenue is still a challenge for many marketers. Among the tools marketers use to show ROI, marketing automation is growing in popularity because it is incredibly effective. Not only can you use…