The best email marketing practices that boost your conversion rates

Despite all the predictions that Email Marketing will die after the rise of social media, numbers have shown that email marketing is not going anywhere anytime soon. In fact, forecasts predict that annual spend on Email Marketing will only increase in the next few years, according to “Forrester” chart below: Here are some email marketing tips we have deployed with thousands of…

V-cast: Using communities to grow the business

Vcast with Online Geniuses:Using communities to grow the businessHost: Richard Fallah, CEO at VBOUT. Guest Speaker: David Markovish, the founder of Online Geniuses HighlightsIn this Vcast, we met with David Markovish, the founder of Online Geniuses, a community built for people who would like to communicate online and via digital marketing such as SEO, PPC or in person. According to David,…

Lead generation strategies from 11 startups

We interviewed 11 different startups and asked them about their lead generation strategies. Want to get inspired? Watch these short Vcasts and find out what each startup has done to generate leads and grow. How Edifius generates leads with Perla Humphrey How Kudo generates leads with Fardad Zabetian How Conscioux generates leads with Silvia Tower How Trace generates leads with Joshua Decatur How…

V-cast: Create a lead gen machine with Instagram – Producers Market

V-cast with Producers Market:Create a lead gen machine with InstagramHost: Richard Fallah, CEO at VBOUT. Guest Speaker: Keith Agoada, Co-Founder Producers Market HighlightsOn this episode of top marketer, we host Keith Agoada, co-founder and CEO of Producers Market, a new way to digitizing the Agricultural value-chain over blockchain. Keith and his team are building the most comprehensive…

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How to build relationships with customers using dynamic content

If you keep a close eye on digital marketing practices, chances are you’ve heard the term “dynamic” content. Today, personalization is in everything. In turn, this is what customers come to expect from brands. Gone are the days of not putting attention to detail, blasting generic campaigns out to your audience, hoping for the best. It’s time to get personal! According to a 2017 Harvard Business…

Why everyone needs a social media strategy. Even you!

Admittedly, it’s a difficult task to get a handle on your own social media strategy when you’re pouring most resources into building your clients’ brands. However, there is immense value in taking a moment to think about your own agency’s online presence as well. Digital marketing is an increasingly competitive industry– to garner trust, grow your client base, and attract talented…

5 a/b testing tactics that improve your email campaign performance

A/B testing has become a critical tool for B2B and B2C marketers who want to optimize the performance of their email marketing campaigns. The way it works is that through a software tool, a marketer can test 2 variations of an email, popup or landing page, to see which results in higher engagement with their followers. After the winner is determined, you can either set up the system so that the…

Webinar: The science of landing pages

Landing pages are an important part of your digital marketing strategy for increasing leads and conversion rates. High performing landing pages are optimized and designed using scientifically proven best practices. Find out some important tips on building the best landing pages in this webinar.   View the presentation here.

So, Black Friday is global?!

In the last decade I’ve started a tradition of traveling abroad over Thanksgiving. It’s not that I don’t like the most American of holidays, with the overeating and binge shopping, it’s just a good time to take advantage of decent international flight prices and a long weekend. This year I visited some friends in Spain and when I arrived in Madrid Thanksgiving morning, I was immediately…