2016 digital marketing trends

It was a fascinating 2016 in more ways than one! But, we are going to share the changes that shaped the marketing landscape. VBOUT has put together an infographic that highlights the biggest trends that shaped marketing in 2016. Take a look and let us know how these trends impacted your marketing plans.

Webinar: Intro to digital marketing

Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. You will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation…

Top tools in digital marketing for 2016 [Infographic]

We've put together a handy tool-kit for you to learn about a few of the best tools on the market to address some of your needs in 2016. Several of these have been around a while and are well known, and some are just being introduced to the market and are worth looking into. What are some new tools you are looking to incorporate into your marketing work in 2016? What are some of the tools you…

Five top digital marketing trends In 2016

Digital marketing is a fast paced environment with constantly changing technologies and techniques. Developing successful campaigns, measuring success, and engaging customers requires marketers to continually shift strategies and adopt new tactics. To help you plan a successful 2016, we analyze five of the emerging trends and explain some ways to incorporate this in your planning for the year.…

Shake Shack digital marketing analysis

Shake Shack is a popular American burger chain created in 2004 that has experienced incredible growth. The franchise, a public company since 2014, has become one of the top 10 fastest growing chains in America with 63 branches worldwide. It is widely known for infamous long lines, high quality burgers and tasty custards. The most interesting aspect of Shake Shack’s growth is that the company…

How Symphonic Digital consolidated their marketing stack using VBOUT

How Symphonic Digital consolidated their marketing stack using VBOUT Host: Brooks Van Norman - Success Manager at VBOUT Client: Steffen Horst - Co-Founder and CEO of Symphonic Digital Highlights Can you give us some background on your business, who you serve and what your focus is? We are a boutique-style agency. We are very small still, even though we were founded in 2013.…

8 Ways to Utilize SQL for Marketing Analytics

Data. Is there a more talked-about term in the business world today? Data is becoming increasingly useful for consumer behavior insight. As a result, companies left, right, and center are gathering numerous types of data that promise to help them personalize content, increase loyalty. . . you name it. This goldmine of information also proves invaluable for marketers. Rather than…

Top 9 Drip Email Marketing Strategies to Follow in 2023

If you’re looking for actionable drip email marketing strategies to run successful drip campaigns, then your search ends here. According to a recent study, 87% of marketers say email is critical to the success of their campaigns. However, in another survey, 19% of marketers say their drip email strategy isn’t practical and needs a re-work. This means that some marketers still need…

Storytelling in Marketing – Building Emotional Connections with Your Audience

In today's fast-paced digital era, grabbing the attention of consumers is both an art and a science. One of the most powerful tools in a marketer's arsenal is storytelling — the ability to weave compelling narratives that resonate, inspire, and motivate audiences. Recently, we had the privilege of hosting a webinar that delved deep into the intricacies of storytelling in the world of…

Marketing Automation in eCommerce: Key Metrics for Measuring Success

The eCommerce landscape has been evolving at an unprecedented pace. The convenience of online shopping, especially during the COVID-19 pandemic, has driven substantial growth in the eCommerce industry. According to data from Census, eCommerce sales increased by 43% from $571.2 billion in 2019 to $815.4 billion in 2020. As a result, competition has intensified, and eCommerce…