How to make a customer feel like your friend

Successful customer acquisition and retention are processes that consist of several important steps. From creating a buyer persona and purposeful targeting to personalizing your email campaigns, there is a lot that can be done to attract new clients and keep the loyal ones happy. That begin said, it’s important to remember that even the best of strategies can fail if you don’t address…

V-cast: How Mention grew into a household brand

V-cast with Mention: How Mention grew into a household brand Hosts: Hanna Teklit: Product Marketing and Innovation Lead @ Sparkfund Shawn Goldsmith: CEO @ Markarie Richard Fallah: CEO @ VBOUT Guest Speakers: Jordan Pinzolo: Head of Sales @ Mention Anna Willems: Lead Growth Manager @ Mention Highlights Jordan, can you please give us a very quick introduction…

4 crucial, non-verbal landing page visitor metrics to keep in mind

Landing pages offer much in the way of boosting leads. If done the right way, they can help convert occasional visitors into regular customers. That said, an effective way of optimizing your landing page is ensuring it’s visually attractive to prospective readers. With this in mind, you decide to build your landing page to the best of your ability and set your sights high – ready to see…

4 customer retention strategies to recover after a poor experience

The money is in the list. That’s how marketers sometimes refer to an email base as the most important source of revenue. The same applies to all clients. Existing customers spend more money and are easier and cheaper to retain than new ones. Customer Service Statistics and Mckinsey's research say that: 61 percent of customers leave after one negative experience. 59 percent leave…

Win back your customers with re-engagement automation

Every ecommerce business has a percentage of inactive email subscribers within their lists. To revive their interests and convert them into active customers, many ecommerce companies consider re-engagement emails in their marketing strategy. Known as “win-back” emails, re-engagement email series are proven to reactivate dormant subscribers and allow owners to take advantage of a massive…

How to set up email workflows for your webinars

When you’re promoting, informing, and distributing information on your upcoming webinar, your email content is going to be one of the key components you need to be thinking about. However, if you don’t have a professional and comprehensive workflow in place to easily manage your emails and determine what messages are going where and when, things can get very complicated very quickly. With…

VBOUT – WSI | Recent feature releases, enhancements and pricing updates

It has been a bit over a year since we’ve kicked off the VBOUT and WSI partnership. We are extremely grateful for the amount of feedback and engagement we have received from the community. It has been a great partnership and a win win to everyone. I wanted to take a minute to summarize the releases we have rolled out over the past few months, deeply influenced by the feedback of amazing…

5 ways to personalize your email campaigns

Talk to any serious digital marketer, and they will tell you the power of personalization in your email marketing campaign. Over 86 percent of marketers have seen a measured improvement from personalized email campaigns. While some key companies have reported as high as a $20 return on every $1 spent on personalized email campaigns. However, not every marketer is good with email campaign…

Data protection agreement

Thumbnail Image Source: Any IP Ltd Appendix A Data Protection Agreement 1. Introduction 1.1 This agreement related to processing of personal data (the ”Data Processor Agreement”) regulates VBOUT Inc., a Delaware corporation established on May 29, 2014 and existing under the laws of the State of Delaware, registered under No. 55418-16 (the ”Data Processor”) processing of personal…