Social Media Marketing Strategies: Examples and Tactics for Driving Engagement and Conversions

Social media marketing, also called SMM, is the practice of connecting with your target audience through social media channels — think of brands promoting their products, creating content, or running ads on LinkedIn, Instagram, Facebook, Snapchat, etc. In today's day and age, SMM is especially important considering the following: 5.85 billion people are expected to join social media…

Measuring Success in Lead Management: Metrics to Track and Improve

In today's competitive business landscape, effective lead management is essential for generating revenue and driving business growth. However, simply generating leads is not enough – it's equally important to track and measure the success of your lead management efforts to ensure that you are making the most of your resources and maximizing your results. This is where metrics come in. By…

Connect VBOUT with Make

Make overview Using VBOUT - Make integration, you can connect VBOUT with any of your preferred third-party apps and create your workflow automations without the need for any technical or coding skills. With the variety of triggers and actions, below are some examples that you can do: When an email campaign is created and sent via MailChimp -> Create a new social media post on VBOUT…

Affiliate Program

Affiliate Program Make $$$ while spreading the word about VBOUT's awesome services. Get Started Book a Partnership Call How VBOUT's Affiliate Program Works Join the program To join the VBOUT affiliate program, simply create a referral partner account by clicking here and activate your referral link from the referral…

10 Top Sales Funnel Examples you Simply Must See in 2022

What is a sales funnel? A sales funnel is the path that turns potential leads into customers. A lead enters the funnel when they learn about your brand and exits when they buy something. The most important part is to know how to properly craft the funnel; it starts with determining the main elements required for each stage of the funnel, from the awareness stage, to the consideration…

10 marketing attribution models to better map your customer journey

The importance of marketing attribution is to study how customer touchpoints drive conversions. It measures each channel effectiveness and assigns credits to the touchpoints that lead the customer to convert. This allows marketers to better map their customer journey and optimize their marketing campaigns. Below are the basic 10 marketing attribution models. First Touch…

DIY Marketing Tips for Small Business Owners

Marketing a small business isn’t cheap, and few entrepreneurs have the budget to build a marketing department when they’re just starting out. And since the cost of startup branding services could range from $5,000 to $20,000 or more, many aspiring entrepreneurs can’t afford to hire freelancers or agencies when developing their brand messaging or using different marketing channels to promote…

How To Adapt Your Marketing Strategy For The Rest Of 2022

A good marketing strategy is critical for the success of your company. Since 2020, marketers have rapidly changed strategies to adapt to new consumer behaviors induced by the global pandemic. Since the beginning of 2022, marketers have focused their efforts on digital strategies such as short-form video marketing, influencer marketing, virtual events, augmented reality and virtual reality…

What is Marketing Automation

Table of Content What is Marketing Automation? How Does Marketing Automation Work? What are the Benefits of Marketing Automation? Getting more tasks done in less time Tracking and Optimizing User Engagement Improving Lead Conversion Providing Smooth Omnichannel Experiences What is the ROI for Marketing Automation? Get the Most Out of Your Budget Grow Revenues Faster Boost Team…

10 B2B Holiday Marketing Trends to Watch out for in 2022

When you hear about holiday marketing, you may think that this strategy is beneficial for B2C companies primarily. But, B2B brands shouldn’t deny themselves an opportunity to drive awareness and boost sales during a holiday season! Want to learn the working B2B holiday marketing strategies for 2022? Then keep reading this article! Understanding holiday marketing Holiday marketing…