In the fiercely competitive world of online marketing, 90% of new eCommerce businesses fail within the first 120 days of operation. This worrying statistic highlights the critical importance of effective customer acquisition strategies for enabling eCommerce growth. We understand the significant effort required not only to launch but also to build a customer base and increase online sales.…

The rise of influencer marketing over the past 15 years or so has been rapid and impressive, to the extent that today, it’s practically a given for niche influencers to get involved in every marketing campaign, especially if you’re looking to attract Gen Z customers. Recent research from the Social Shepherd reported that 36% of marketers believe that content created by influencers performs…

The pressure is on marketers to deliver profitable results. But are your marketing initiatives positively impacting your bottom line without incurring considerable expenses? If you’re unsure, it’s time to perform a profit and loss analysis. As well as communicating key financial insights — such as where your resources are being spent and where your income is generated — a profit and loss…

We’re living in fast-paced digital work, and if you’re in the business, you’ve likely witnessed a huge demand for short-form video content. With its rise, these videos have become a pivotal component for the success of any digital strategy. They range from a few seconds to 2 minutes, but they’re very successful in capturing the audience’s attention. This format perfectly aligns with the…

Marketing automation can, at times, seem like magic. Fortunately, it’s not. We owe this revolution to powerful technology driven by genius innovation. If the marketing industry were headed by a great wizard like Gandalf, he’d probably offer the following two points of wisdom: A. In 2023, you need to reach out directly to potential customers and engage with them. B. It’s better if…