Marketing Automation in eCommerce: Key Metrics for Measuring Success

The eCommerce landscape has been evolving at an unprecedented pace. The convenience of online shopping, especially during the COVID-19 pandemic, has driven substantial growth in the eCommerce industry. According to data from Census, eCommerce sales increased by 43% from $571.2 billion in 2019 to $815.4 billion in 2020. As a result, competition has intensified, and eCommerce…

Website Optimization for Marketing Success: Strategies to Improve Performance and Conversion Rates

When well strategized, your website has the power to become a high-converting marketing machine. From collecting valuable lead information to nudging qualified prospects through your sales funnel to building a high domain score, there are endless marketing benefits your business can enjoy when you optimize your website. The key? Hyper-focusing on methods that can help you improve your…

AI-Enabled Marketing

VBOUT’s AI Automation Features Boost efficiency with AI-Powered command Optimize your sending time for email campaigns Optimize your sending time for automated messages Craft instant AI-enabled email Create AI-Powered SMS content in seconds Generate social content in seconds Boost efficiency with…

Marketing and AI: Pros and Cons

Conversations about AI are buzzing all over the business world, with its list of applications growing daily. But according to McKinsey, the impact of AI is projected to be felt most in marketing, where it can analyze vast amounts of customer data and provide insights that can shape marketing strategies. But some downsides to AI in marketing also exist. Here you’ll find an analysis of the…

How to Build a High-Quality Email List in 2023

Email list building refers to the process of collecting email addresses from website visitors or customers, using email marketing software. This enables businesses to grow their subscriber database, paving the way for potent business communications with both prospective and existing clients. Nearly 6 out of every 10 email subscribers are persuaded by email marketing to make a purchase…

AI-Powered Marketing: Unlocking Success and Driving Innovation for SMBs and Agencies

The Transformative Impact of AI-Powered Marketing Artificial intelligence (AI) is revolutionizing the world of marketing, offering businesses innovative ways to connect with their audiences, drive engagement, and boost sales. As AI-powered marketing solutions become increasingly accessible, small and medium-sized businesses (SMBs), digital agencies, and marketing consultants are leveraging…

Measuring Success in Lead Management: Metrics to Track and Improve

In today's competitive business landscape, effective lead management is essential for generating revenue and driving business growth. However, simply generating leads is not enough – it's equally important to track and measure the success of your lead management efforts to ensure that you are making the most of your resources and maximizing your results. This is where metrics come in. By…

2022 Year in Review: VBOUT’s Feature Releases and Enhancements

We’ve put together a brief overview of VBOUT’s feature releases and enhancements that took place in 2022. These do not include bug fixes, minor updates to the UI or general settings optimization. Of course, this wouldn’t have been possible without your feedback and continuous suggestions for improvement. If you are not currently using VBOUT but browsing for a marketing automation stack,…

Incorporating Videos into your Email Marketing Campaigns for Better Engagement

Email marketing is a great way to keep in touch with your customers and keep them up-to-date on your latest products or services. But did you know that you can also use videos to engage your audience and boost conversions? In this article, we will discuss the best ways to incorporate videos into your email marketing campaigns for better engagement and improved conversion percentages.…