5 Marketing Alternatives to User-Tracking Browser Data
Data tracking is the best way to get user-driven insights required for efficient optimization of the site, fixing possible bugs, and running marketing campaigns. Formerly, the most popular approach in the context of ads generating was third-party cookies.
Advertisers track browsing activities to understand UX better and determine users’ habits and preferences. In this way, user-tracking…
Digital marketing trends for 2022 – Be ready now
The turbulent fast change leading today’s digital space affected the digital marketing world. With such change accompanied by speed, we see noticeable emergence of new practices. Although this mainly used to happen in the Pre-COVID era, big changes in trends have started to show during 2020, such as the shift from offline to online events and increased focus on online shopping.
And while…
VBOUT Named Category Leader for Social Media Analytics Software
VBOUT has been placed on GetApp’s newly released Category Leaders Report for Social Media Analytics tools Software by GetApp, a free online service that helps organizations find the right software. Category Leaders are designed to help small businesses evaluate which software products may be right for them.
Category Leaders published on GetApp, the recommendation engine for SMB's…
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How Predictive Analytics Can Help Improve Your Marketing Strategy
Digital marketing has arguably been intensely competitive since its infancy. While competitiveness is nothing new to the field, technological innovations and emerging trends have only pronounced it in recent years. In response to the uncertainty that many businesses face due to this tumultuous landscape come predictive analytics. Far from a new practice in itself, predictive analysis offers…
How businesses benefit from white label marketing automation
Given the ever-expanding nature of digital marketing alone, businesses must continuously strive to adapt. Between that and a turbulent year-and-a-half of COVID-19, this need is arguably more pronounced than ever before. In this regard, there are as many options to entertain and endeavors to consider as there are businesses. One such option, tried and tested over the 2010s, is white label…
How to Manage Your Multiple Social Media Accounts Using VBOUT
How has social media evolved? The desire to establish and nurture personal connections at scale, combined with advancements in digital technology, has driven the evolution of social media.
What’s particularly noteworthy is its growth both sociologically and commercially, and the shift it has introduced to the world of marketing.
According to Maryville University, in less than a…
Free Consultation Marketing Funnel Review
Free Consultation Marketing Funnel Review In this video, we review a free consultation marketing funnel by Copilot AI, a SaaS company that offers sales and marketing professionals, a push-button LinkedIn social lead generation without spending on ads or doing cold calling.
In this analysis, we discuss the entire funnel, starting from the Facebook ad and the good practice that they did…
Marketing to the Quarter-Life Crisis
Great marketing is always predicated on an understanding of the target demographic. Gaining insights into their needs, their desires, and their interaction preferences is key to creating meaningful engagement. For those marketing to the tail end of the Millennial generation, it’s increasingly important to understand that you are selling to those who may well be experiencing the quarter-life…
How to optimize your marketing campaigns with first-party cookies
With the death of third-party cookies and the evolution of data privacy and legislations such as GDPR and CCPA, companies need to be aware of these updates in order to future-proof their technology.
As a result, companies should rely instead on first-party cookies to track their user activities from the cookies created on their own domain.
First-party identity resolution, or the ability…