Digital marketing trends for 2021. What you need to be aware of

2020 has been phenomenal. Due to the conditions that have occurred worldwide from COVID, businesses have changed the way they market themselves to engage with their customers and generate new leads online. Marketers may find it complicated to adapt to these shifts quickly and easily. With the rapid emergence of new marketing trends over the last few months, it became ineffective for…

Improve your lead gen and grow your business with VBOUT’s new Digital Marketing Academy

If you’re looking for different ways to grow your business, improve your skills in lead generation and marketing automation or advance your career, you’ve come to the right place. What’s the VBOUT academy? The VBOUT academy offers a course that consists of a variety of lessons as well as best practices in lead generation and marketing automation that provide different strategies on…

How to make a customer feel like your friend

Successful customer acquisition and retention are processes that consist of several important steps. From creating a buyer persona and purposeful targeting to personalizing your email campaigns, there is a lot that can be done to attract new clients and keep the loyal ones happy. That begin said, it’s important to remember that even the best of strategies can fail if you don’t address…

4 crucial, non-verbal landing page visitor metrics to keep in mind

Landing pages offer much in the way of boosting leads. If done the right way, they can help convert occasional visitors into regular customers. That said, an effective way of optimizing your landing page is ensuring it’s visually attractive to prospective readers. With this in mind, you decide to build your landing page to the best of your ability and set your sights high – ready to see…

4 customer retention strategies to recover after a poor experience

The money is in the list. That’s how marketers sometimes refer to an email base as the most important source of revenue. The same applies to all clients. Existing customers spend more money and are easier and cheaper to retain than new ones. Customer Service Statistics and Mckinsey's research say that: 61 percent of customers leave after one negative experience. 59 percent leave…

VBOUT – WSI | Recent feature releases, enhancements and pricing updates

It has been a bit over a year since we’ve kicked off the VBOUT and WSI partnership. We are extremely grateful for the amount of feedback and engagement we have received from the community. It has been a great partnership and a win win to everyone. I wanted to take a minute to summarize the releases we have rolled out over the past few months, deeply influenced by the feedback of amazing…

Top qualities every digital marketing agency must have

If you’re looking to hire a digital marketing agency, you can expect to pay around $5000 to $13,000 a month to develop a strong online presence. This may sound like a lot until you break down how much work is required. And, in the long run, if your marketing is done well, this will convert to a decent cost of sale. Digital marketing is continuously changing at a rapid pace. To attract…