Strategies for growing your online customer base
The internet is reshaping how customers and companies alike think about business. For consumers, who are projected to complete 95% of all purchases online by the year 2040, the world-wide-web provides new avenues for connecting with companies. At the same time, businesses are allocating more resources that aid them in accommodating an online audience, which is indicative of the growing market…
4 simple ways to quickly grow your email list
According to statistics, the average unsubscribe rate is between 0.2% and 0.5%. A rate below 0.2% typically indicates that you are within the norm and a rate above 0.5% means you have some work to do.
But don’t let the statistics fool you. Even though the unsubscribe rate is extremely low, unsubscription still negatively affects your marketing efforts. And if you want to keep getting high…
10 activities a social media expert should do on Facebook
Facebook is one of the most popular social media networks and for a long time, it has had the sole purpose of connecting friends and family. The social media platform slowly transformed into a very effective digital marketing strategy.
As years went by, it has built momentum and made its way to the most advanced digital marketing trends 2020. Everyone wants to have a piece of the pie, and…
How to grow your email list with social media
There are no doubts, that your company has an audience that it targets to reach and convert to be in their email list. It may seem too easy but social media is a great avenue to get to your target audience. See, most companies have a massive following on social media yet still struggle with getting people on their email list, why? They ignored their following!
Sure, it is good to have many…
SEO tips: how to rank higher and get more clients
Part science, part art form, search engine optimization (SEO) is an essential marketing practice that is undervalued. With the goal of driving non-paying, organic traffic to your website via search engine results pages (SERPs), SEO guides search engine algorithms in order for you to achieve a higher ranking with every query. The higher you rank, the better your traffic, and the more chances…
8 digital marketing trends for 2020: are you ready?
2019 was a busy year for marketers. With dozens of new marketing tech flooding the market, hundreds of courses on marketing mastery and thousands of sales funnel videos, predicting marketing trends for 2020 became as hard as cooking a perfect macaron (if you cook a perfect macaron, this might not be the article you were looking for :) ).
We wanted to share our perspective, as a pioneer in…
Using the foot in the door technique to increase email engagement
The Foot in The Door (FITD) technique is a psychological method of persuasion that's widely used in sales environments. Its purpose is to encourage compliance without applying pressure to the targeted individual.
In 1966, Freedman and Fraser (Stanford University) carried out psychological experiments dedicated to the study of compliance without pressure. The results concluded that when…
5 ways to improve email subject lines
The success of your email directly depends on your subject line: if it is not interesting, nobody will even bother to open your email. It will go directly to trash or stay forgotten in the mass of other emails. This is why it is so important to understand how to properly construct your email's subject line to make the recipient open it. Here are five ways you can improve your email subject…
6 social media tools to automate your social media management
When our days are full to the brim with projects, meetings, assignments, interviews, conferences, and more, our stress levels can quickly get out of control.
Wouldn’t it be nice to have just a few more hours in the day?
Well, you can.
Here’s the thing: some of those tasks that you find yourself spending hours a week, like managing your business’s social media accounts, can be…
Course
Take the course Activate and automate your customer acquisition channels. Take the course Why take the course? Learn the best practices to generate and nurture leads using a variety of channels. Keep up with the latest trends in lead generation and nurturing to grow your career opportunity. Add a recognized certification to your LinkedIn…