How Symphonic Digital consolidated their marketing stack using VBOUT

How Symphonic Digital consolidated their marketing stack using VBOUT Host: Brooks Van Norman - Success Manager at VBOUT Client: Steffen Horst - Co-Founder and CEO of Symphonic Digital Highlights Can you give us some background on your business, who you serve and what your focus is? We are a boutique-style agency. We are very small still, even though we were founded in 2013.…

5 reasons longer blog posts are best to generate leads

As a content marketer, you probably know how crucial regularly posting content for your company’s blog is. You know that it is quite a resource to generate leads. You also recognize that the blog posts should be of quality too. But, have you ever considered their length before? On average, just %18 of companies’ blog posts are over 750 words, and the average word count of content that…

How to make a customer feel like your friend

Successful customer acquisition and retention are processes that consist of several important steps. From creating a buyer persona and purposeful targeting to personalizing your email campaigns, there is a lot that can be done to attract new clients and keep the loyal ones happy. That begin said, it’s important to remember that even the best of strategies can fail if you don’t address…

Analyzing American Express’s small business email

Analyzing American Express's Small Business Email We analyze Amex's small business email newsletter, a monthly issue sent with promotional content from American Express. We look at the email design, content and few other important email elements.

How COVID-19 has impacted ecommerce marketing

There’s no denying that the COVID-19 pandemic has had a significant impact on our lives. Between the necessity to keep a safe distance and rethinking our approach to the things we took for granted, such as heading to the store, our world is very different. The business landscape has also shifted, with companies forced to assess operations and weather the worst effects of economic hardship.……

How home isolation affected marketing?

The coronavirus pandemic is not only influencing on-site businesses but also online promotion channels and digital marketing as a whole. This is particularly the case with agencies and companies using marketing automation for greater efficiency. If you know that nearly 90% of organizations encouraged or required their employees to work from home, it is fair to ask one question: How the…

How to create an automation to convert cart abandoners

The word “abandonment” is a common term used in the ecommerce industry to identify a visitor who quits a web page before completing an action. According to Shopify, out of every 100 prospects visiting your website, 67 of them abandon it without making any purchase. The reasons can be complications that your visitors found while they’re checking out, low website speed, a sudden crash, or…

Top qualities every digital marketing agency must have

If you’re looking to hire a digital marketing agency, you can expect to pay around $5000 to $13,000 a month to develop a strong online presence. This may sound like a lot until you break down how much work is required. And, in the long run, if your marketing is done well, this will convert to a decent cost of sale. Digital marketing is continuously changing at a rapid pace. To attract…