How to use browse abandonment automation to convert your visitors

Browse Abandonment is the action when users view a specific item or category of products on a particular website page and leave without adding items to their shopping carts. This can be for several reasons including not finding the right product, pricing, or they are not ready to buy. According to Cision, 92% of people who visit your website for the first time aren’t there to purchase.…

V-cast: Is email marketing dying – Mailjet

V-cast with Mailjet: Is email marketing dying Host: Richard Fallah, CEO at VBOUT. Guest Speaker: Miles DePaul, Head of Marketing, North America at Mailjet and Kyle Beldoch, Senior Customer Success Manager at Mailjet Highlights There is no doubt that email marketing is changing. We are in the age of Engagement Email Marketing. In this interview with Mailjet, we discuss the current…

V-cast: How to scale to a world wide brand – Mailjet

V-cast with Mailjet: How to scale to a world wide brand Host: Richard Fallah, CEO at VBOUT. Guest Speaker: Miles DePaul, Head of Marketing, North America at Mailjet and Kyle Beldoch, Senior Customer Success Manager at Mailjet Highlights In this episode of top marketer, we met with the marketing team of Mailjet, an email SMTP and SMS tool that initially started in France as a…

Why emails end up in your spam? (And how to improve your deliverability)

Spam filtering is becoming more rigorous. Because spam filters are regularly changing to keep up with new technologies and types of spam messages, what can be delivered to the email inbox today might be spam tomorrow. According to Statista, spam messages made up 48.16% of global email traffic in March 2018.   Therefore, spam emails have become a critical problem that…

Email Marketing Automation

VBOUT’s Email Marketing Journey Create email campaigns in minutes Create email campaigns in minutes Bring your emails to life Bring your emails to life Automate your emails Automate your emails Send better email campaigns Send better email campaigns Optimize your email…

10 digital marketing trends for 2019 you should know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers. Based on the digital marketing trends article…

Facebook ads and pages: a new level of transparency

In the last couple of months, Facebook has been changing the way they present ads and pages on their platforms in a way to add more transparency to their users. This should help Facebook offer a better experience to their users and put more accountability in their ecosystems to prevent any sort of abuse from advertisers, specifically those running commercial or political campaigns. Here are…

10 great email templates for different campaign types

Creating templates for email marketing is a very effective way for you to send campaigns without having to design them every time. Being able to save and edit templates can save you a lot of time and efforts. In addition to that, using email marketing templates helps you build a consistent image for your brand. Regardless of the type of templates you are using, here are some important…

Facebook’s data scandal, and what it means for your business

The largest data privacy scandal in history is unraveling at a dramatic rate. Dubbed Facebook’s “collapse” of public trust, the double revelation that Cambridge Analytica, ostensibly a voter-profiling company, collected the data of 50 million Facebook accounts without user permission, and that thousands of third-party developers built apps on Facebook’s platform to gather private…

10 effective ways to generate leads using YouTube

While YouTube is a fun way to scour for the internet’s most viral videos, it’s also a powerful way to disseminate your brand’s message. With over 1.5 billion monthly active users, the platform’s reach is second only to Facebook. In regards to video, however, YouTube is still the reigning king of content. While its business-oriented functions are less clear-cut than say, LinkedIn, YouTube has…