Marketing automation for hospitality: 5 workflows to engage with customers
Enhancing your guest’s journey and staying ahead of your competitors can be made possible using different types of workflow automations which suit each of their journey stages. What’s also critical is to share with them all the required information before and after their visit, and send relevant and personalized content at the right time. In this article, we discuss the most common automated…
Marketing to the Quarter-Life Crisis
Great marketing is always predicated on an understanding of the target demographic. Gaining insights into their needs, their desires, and their interaction preferences is key to creating meaningful engagement. For those marketing to the tail end of the Millennial generation, it’s increasingly important to understand that you are selling to those who may well be experiencing the quarter-life…
How to optimize your marketing campaigns with first-party cookies
With the death of third-party cookies and the evolution of data privacy and legislations such as GDPR and CCPA, companies need to be aware of these updates in order to future-proof their technology.
As a result, companies should rely instead on first-party cookies to track their user activities from the cookies created on their own domain.
First-party identity resolution, or the ability…
How SMEs Have Leveraged Digital Marketing Effectively During Strict Covid-19 Period
As the deadly coronavirus hit the world, small and big retailers announced closures and then extended it in an attempt to curb the spread of the disease.
Without a doubt, small businesses felt the biggest impact of the Covid-19 pandemic. 51% of business owners reported a significant decline in their sales, and 17% requested extensions on rent (Businesswire).
However, digital…
Digital marketing trends for 2021. What you need to be aware of
2020 has been phenomenal. Due to the conditions that have occurred worldwide from COVID, businesses have changed the way they market themselves to engage with their customers and generate new leads online. Marketers may find it complicated to adapt to these shifts quickly and easily.
With the rapid emergence of new marketing trends over the last few months, it became ineffective for…
7 fundamental social media marketing strategies for Ecommerce websites
Online shopping is gradually gaining popularity, and the acceptance rate is very high, mostly among the young generation. Studies indicate that the graph is expected to rise, and by 2040, economists are confident that over 95% of the sales will be completed online.
E-commerce entrepreneurs must strive to improve customer service to ensure the growth of their online shops. With excellent…
5 ways to measure your Instagram marketing results
With its large number of users, Instagram has become an inevitable tool in any digital marketing agency repertoire. However, it is essential to revise your marketing strategy often and thoroughly. It is the only way to be able to really take full advantage of it and get the most significant return on investment, be it for organic or paid posts. The key to knowing in which direction you should…
How businesses succeed implementing marketing automation
Marketing automation is an incredible tool being used in the marketplace to reach customers. It has the ability to decrease the time of discovering those you should be targeting. There is also the possibility of marketing directly to individuals as a result of the information gleaned in this manner. Success in implementing this amazing strategy involves a little bit of attention on the part…
Traits to look for in a digital marketing agency
Digital marketing represents a fast-growing industry, especially today when e-commerce is booming at a quicker pace than ever before. With this in mind, plenty of companies are employing digital marketing agencies for all kinds of services. But with so many agencies in existence these days, the question is: what are some of the traits to look for in a digital marketing agency? After all, each…
Best practices for onboarding new employees to your digital marketing agency
Hiring and onboarding new employees is a constant challenge for growing digital marketing agencies.
According to a recent Databox survey, only 14% of agencies say they’re great at onboarding new hires.
Agencies run at a fast pace. Finding the right candidates and conducting interviews takes at least a couple of months. By the time a new employee starts, you’re so excited to have…