There are ample reasons to consider alternative marketing platforms and channels in 2022. To name but a few, we might cite the pandemic’s effects on the modern customer’s behaviors and journeys, the eclipse of third-party cookies, and the ever-changing search engine algorithms. Some marketers have been turning to the tried-and-tested alongside the new and bold SMS marketing practices among…

When you hear about holiday marketing, you may think that this strategy is beneficial for B2C companies primarily. But, B2B brands shouldn’t deny themselves an opportunity to drive awareness and boost sales during a holiday season! Want to learn the working B2B holiday marketing strategies for 2022? Then keep reading this article! Understanding holiday marketing Holiday marketing…

Marketing automation is not a new concept. However, even with decades of research and development, companies are still trying to figure out how they can use this strategy best so that they're focused on the right customer at the right time. Here's a top tip for building successful marketing automation campaigns. The RACE Framework Explained The RACE digital marketing planning…

Few forms of marketing can boast as much fame or efficiency as email marketing. Its versatility lets it augment inbound outbound strategies alike, fitting into all stages of the sales funnel. Moreover, it continues to offer excellent Return on Investment (ROI), and marketing trends predict its continued prominence. However, it too presents some notable challenges. Recipients’ inboxes are…

Regardless of how niche your portfolio may be or how large-scale your company is, optimizing your website’s UX is essential for international success. User Experience design (UX) is one of the most important web design pillars of the modern era and it can make or break your business model in 2022. According to Small Biz Genius, 88% of people won’t come back to a website after poor UX, with…