How to know it’s time to update your landing page

In an ever-changing digital marketing landscape, there is no universally easy way to ensure success. Indeed, search engine algorithms change, which directly impacts Search Engine Optimization (SEO) best practices. Information becomes outdated, trends emerge and dissipate, and customer perceptions and expectations shift. In that regard, too, landing pages don't exist in a vacuum; rather,…

B2B SaaS Linkedin Ad Funnels from 2 companies

B2B SaaS Linkedin Ad Funnels from 2 companies We chose to analyze LinkedIn lead gen forms, from 2 B2B SaaS companies: Plivo and Paragon by Brandon Foo. Paragon's ad funnel was a FREE TRIAL offer and included: 1 LinkedIn lead gen form ad with a proper UTM tagging and Facebook retargeting Different ad copy for split testing Homepage (no landing page) 5 email automation in one…

Landing page best practices in 2021

Many marketers fall into shortcomings after designing their landing pages. Examples of these shortcomings are not having enough traffic or conversions. To overcome these issues, here’s what we covered in this presentation: The latest landing page trends that you need to be aware of. VBOUT’s resources to help build effective landing pages. Find out the landing page best practices…

Landing page best practices in 2021

Pre-recorded webinar funnel – Tyson Zahner

Pre-recorded webinar funnel - Tyson Zahner If you are wondering how marketers run pre-recorded webinar funnels, check out Tyson Zahner in this edition of rip a funnel Tuesday. The funnel has a free video training which ends with an upsell to a full course. It includes: 1 YouTube pre-roll ad 2 Landing pages 1 Pre-recorded webinar with 5 time slots using Join Now . 3…

6 Essential eCommerce Rich Snippets to Boost CTR and Sales

Did you know that more people search Google for shopping ideas than they do on Amazon? This is according to a study on Search Engine Land. Granted, your e-commerce site is more visible when you tweak your SEO strategies to be more visible on Google. Google keeps updating its features to offer its users a better experience. Rich snippets are some of the features that Google has added.…

7 PPC hacks every digital agency must try in 2021

Digital marketing has taken business advertising by storm in the modern world. For most companies, the advertising model is designed to boost traffic, increase conversion rates, and build brand recognition, all the while maintaining a fixed budget. This can be achieved perfectly through a PPC campaign. PPC or pay-per-click is a digital marketing strategy that involves a contract between an…

Analyzing a 3 step demo booking funnel

Analyzing a 3 step demo booking funnel We analyze Conversionly 3 step bookademo funnel. Facebook ad (well done on ad rotation) Page 1 (Training signup form) Page 2 (free video and demo booking option) Page 3 ( Embedded Calendar booking) 4 emails in one week with CTA to page 2 (free video and demo booking option) Bad job on attribution Find out how they did on…

Facebook Metrics Every Brand Needs to Track

There should be little doubt that Facebook offers immense digital marketing capabilities. After all, social media advertising can yield impressive results, hence its recent surge in popularity among marketing agencies. Whether it's an eCommerce website strategy or otherwise, Facebook's leading status as a platform can offer a vast potential audience. However, gauging such techniques'…

How SMEs Have Leveraged Digital Marketing Effectively During Strict Covid-19 Period

As the deadly coronavirus hit the world, small and big retailers announced closures and then extended it in an attempt to curb the spread of the disease. Without a doubt, small businesses felt the biggest impact of the Covid-19 pandemic. 51% of business owners reported a significant decline in their sales, and 17% requested extensions on rent (Businesswire). However, digital…