4 customer retention strategies to recover after a poor experience

The money is in the list. That’s how marketers sometimes refer to an email base as the most important source of revenue. The same applies to all clients. Existing customers spend more money and are easier and cheaper to retain than new ones. Customer Service Statistics and Mckinsey's research say that: 61 percent of customers leave after one negative experience. 59 percent leave…

5 ways to personalize your email campaigns

Talk to any serious digital marketer, and they will tell you the power of personalization in your email marketing campaign. Over 86 percent of marketers have seen a measured improvement from personalized email campaigns. While some key companies have reported as high as a $20 return on every $1 spent on personalized email campaigns. However, not every marketer is good with email campaign…

How to create an automation to convert cart abandoners

The word “abandonment” is a common term used in the ecommerce industry to identify a visitor who quits a web page before completing an action. According to Shopify, out of every 100 prospects visiting your website, 67 of them abandon it without making any purchase. The reasons can be complications that your visitors found while they’re checking out, low website speed, a sudden crash, or…

Top qualities every digital marketing agency must have

If you’re looking to hire a digital marketing agency, you can expect to pay around $5000 to $13,000 a month to develop a strong online presence.  This may sound like a lot until you break down how much work is required. And, in the long run, if your marketing is done well, this will convert to a decent cost of sale.  Digital marketing is continuously changing at a rapid pace. To attract…

4 strategic tips on automating the digital marketing funnel

While old-school business practitioners frown at automation, it is an inevitable part of growing any business in today's world. Automation becomes even more relevant when we talk about digital marketing funnels. A cleverly designed marketing funnel is a must if you want to convert casual visitors into actual paying customers. Being clever unfortunately cannot guarantee conversions, as…

4 ways that SEO will benefit your E-commerce business

SEO (Search Engine Optimization) is one of the most underrated tools available for e-commerce business owners. In fact, not having an SEO strategy is up there with the top mistakes made by e-commerce businesses, along with choosing the wrong platform, overusing pop-ups, and not having a mobile friendly site. Full disclosure, SEO is not a tool that will bring you overnight success. It…

Marketing Automation Customer Reviews

VBOUT ranks as a top marketing automation platform. Marketing stack VBOUT has been voted in 2023 as a high performer marketing automation stack by their clients. Learn More As our customers are the most valuable asset to us, we highly value their words. Their opinions and feedback toward the company have made us rank amongst the best marketing automation platforms in G2…

Marketing automation for SaaS: 7 workflows to fuel success

Although we all know that marketing automation makes manual and complicated processes done more efficiently and effectively, the problem that we still find for many companies is where and how to get started. Are you operating in the SaaS industry and finding difficulties converting leads into customers? Are you wondering how to enhance your lead nurturing strategy? Are you looking forward…

7 KPIs you should focus on to measure your agency success

In order to determine your agency’s financial health and success, it’s critical to identify the major KPIs that matter most to your business. Focusing on your key marketing metrics allows you to discover which marketing channel(s) is generating the most valuable clients and the major tweaks that you should apply to reduce your churn rate.  Below are 7 major KPIs your business should measure…