Marketing Automation in eCommerce: Key Metrics for Measuring Success
The eCommerce landscape has been evolving at an unprecedented pace. The convenience of online shopping, especially during the COVID-19 pandemic, has driven substantial growth in the eCommerce industry.
According to data from Census, eCommerce sales increased by 43% from $571.2 billion in 2019 to $815.4 billion in 2020.
As a result, competition has intensified, and eCommerce businesses are…
AI-Enabled Marketing
VBOUT's AI Features Boost efficiency with AI-Powered command Optimize your sending time for email campaigns Optimize your sending time for automated messages Craft instant AI-enabled email Create AI-Powered SMS content in seconds Generate social content in seconds Boost efficiency with AI-Powered…
How to Build a High-Quality Email List in 2023
Email list building refers to the process of collecting email addresses from website visitors or customers, using email marketing software. This enables businesses to grow their subscriber database, paving the way for potent business communications with both prospective and existing clients.
Nearly 6 out of every 10 email subscribers are persuaded by email marketing to make a purchase…
AI-Powered Marketing: Unlocking Success and Driving Innovation for SMBs and Agencies
The Transformative Impact of AI-Powered Marketing Artificial intelligence (AI) is revolutionizing the world of marketing, offering businesses innovative ways to connect with their audiences, drive engagement, and boost sales. As AI-powered marketing solutions become increasingly accessible, small and medium-sized businesses (SMBs), digital agencies, and marketing consultants are leveraging…
Social Media Marketing Strategies: Examples and Tactics for Driving Engagement and Conversions
Social media marketing, also called SMM, is the practice of connecting with your target audience through social media channels — think of brands promoting their products, creating content, or running ads on LinkedIn, Instagram, Facebook, Snapchat, etc.
In today's day and age, SMM is especially important considering the following:
5.85 billion people are expected to join social media…
10 Inspiring Examples of Social Media Content Done Right
Social media marketing has become one of the most important types of marketing for many brands. Not only does it help companies connect with their customers, but it also aids in brand-building and visibility among other things. Without further ado, here are ten inspiring examples of social media content done right. #1 Dove
Dove primarily focuses on skincare and haircare…
7 Advantages of Email Marketing you can Reap in 2022
The advantages of email marketing far exceed its challenges. Despite being one of the oldest marketing tactics, email marketing remains one of the most effective ones.
And, given that there are no big costs associated with email marketing, it also delivers good returns on investment. That’s why marketers use email marketing for a variety of purposes and you should too.
Especially,…
The most effective ways to renovate outdated email marketing campaigns in 2022
Email marketing is by far one of the most effective types of digital marketing. In fact, the email open rate across all industries is 19.8% with a click-through rate of 11.3%. These numbers are quite impressive and show just how much engagement a well-designed email marketing campaign can get.
The keyword here is “well-designed”. If your email strategy is outdated, you might be seeing…
8 Email Marketing Trends for Ecommerce
The COVID-19 Pandemic made a lasting change to everyone’s shopping behaviors around the world. As a result, the ecommerce industry achieved a decade’s worth of growth in just three months.
However, the sudden growth has forced all ecommerce stores worldwide to revamp their marketing strategy, especially their email marketing game.
Believe it or not but ecommerce email marketing is one…
DIY Marketing Tips for Small Business Owners
Marketing a small business isn’t cheap, and few entrepreneurs have the budget to build a marketing department when they’re just starting out. And since the cost of startup branding services could range from $5,000 to $20,000 or more, many aspiring entrepreneurs can’t afford to hire freelancers or agencies when developing their brand messaging or using different marketing channels to promote…