5 a/b testing tactics that improve your email campaign performance

A/B testing has become a critical tool for B2B and B2C marketers who want to optimize the performance of their email marketing campaigns. The way it works is that through a software tool, a marketer can test 2 variations of an email, popup or landing page, to see which results in higher engagement with their followers. After the winner is determined, you can either set up the system so that…

VBOUT July-August feature release

New logo, Email Inbox Preview and Enhanced Analytics are rocking your dashboard while you might be planning an awesome vacation. Here is a quick rundown of this HOT release: 1. Enhanced Reporting We know that reporting is key to your success, we also know it can be time consuming, this is why we added the ability to create multiple reports, customize and personalize each, then deliver…

Using lead intelligence to close more sales

Are you using lead intelligence to close more sales? If not, think about this finding from the Aberdeen Group in their "State of Marketing Automation 2014" report: Best-in-Class companies saw a 36% conversion rate from marketing response (raw lead) to marketing-qualified lead (MQL) vs. 18% for All Others Or maybe you are using lead intelligence but not seeing significant benefits or…

New feature release: landing page builder

After months of dedicated work, we are excited to beta launch our landing page builder. I want to share with you why we decided to build this component and how we did it. The Continuously Growing List of Tools Required It's become essential for marketers to create landing pages for variety of reasons: SEO, collecting more leads, conversion, event launches, PPC and more. There are many…

7 ways to use smart popups to increase your email subscribers

Competition for e-commerce sites is steadily increasing. As a result, online retailers need to use effective techniques to convert visitors into email subscribers and then into customers. When browsing the web these days, it is hard not to notice pop-ups being used on many websites. There are many types, from simple pop-ups that appear as soon as you open a page, to those that suddenly…

Successful social media campaigns examples!

It’s the shopping season and retailers faced intense competition to grab their customers’ attention. Who’s been doing a great job? What are some of our favorite campaigns? Here are three companies producing amazing results on Facebook, Pinterest and Instagram. Facebook Ads – Adore Me had incredible response to their Black Friday strategies Hate ‘em or love ‘em, Facebook Ads are very…

So, Black Friday is global?!

In the last decade I've started a tradition of traveling abroad over Thanksgiving. It’s not that I don’t like the most American of holidays, with the overeating and binge shopping, it’s just a good time to take advantage of decent international flight prices and a long weekend. This year I visited some friends in Spain and when I arrived in Madrid Thanksgiving morning, I was immediately…

Which metric should I care more about: traffic or conversion?

Analyzing data has become a major component of marketing strategy. Could you imagine performing marketing duties without analyzing metrics to make sure you are reaching your goals? Of course not. Tracking however, goes beyond gathering results. It’s also important to analyze if you are using and collecting the data in the best way. You should ask yourself the following questions: How…

11 ways email campaigns can drive conversions

Email marketing plays a critical role in improving the relationship with your customers. It allows you to transform your visitors into loyal guests and increase your marketing revenues. According to direct marketing association, email marketing contributes a $40 return on investment for every dollar spent. In order to boost your conversion rate with email marketing, here are some efficient…