How to create buyer personas for your business? Some ways to Consider!

Your buyer persona is a character profile based on research about your ideal customers. The buyer persona should be as detailed as possible and include information on demographics, behavior patterns, motivations, and goals. Buyer personas help marketers build better marketing plans, and understand the wants and needs of their customers. In our last article, we talked about the main benefits…

How to nurture leads and optimize your sales funnel with automation workflows

The Customer Journey have become major buzz words in marketing today. According to a report from Forrester, 63% of marketers currently use some sort of journey mapping, and this trend is expected to continue. Due to growing demand, there are many marketing technology tools that can help you create customer journey maps. Before you begin researching which tools are right for you, it is…

Synchronize user data using automation

This Vbout Automation Action should be used to push Contact Data from Vbout to an API listener page on your server. You can in turn insert this data into your database or to your CRM, given it has its own api. This listener is a web page or web application you create on your server that is always active and has code that allows it to accept and verify "contact" data sent from Vbout, This…

5 a/b testing tactics that improve your email campaign performance

A/B testing has become a critical tool for B2B and B2C marketers who want to optimize the performance of their email marketing campaigns. The way it works is that through a software tool, a marketer can test 2 variations of an email, popup or landing page, to see which results in higher engagement with their followers. After the winner is determined, you can either set up the system so that…

VBOUT July-August feature release

New logo, Email Inbox Preview and Enhanced Analytics are rocking your dashboard while you might be planning an awesome vacation. Here is a quick rundown of this HOT release: 1. Enhanced Reporting We know that reporting is key to your success, we also know it can be time consuming, this is why we added the ability to create multiple reports, customize and personalize each, then deliver…

Using lead intelligence to close more sales

Are you using lead intelligence to close more sales? If not, think about this finding from the Aberdeen Group in their "State of Marketing Automation 2014" report: Best-in-Class companies saw a 36% conversion rate from marketing response (raw lead) to marketing-qualified lead (MQL) vs. 18% for All Others Or maybe you are using lead intelligence but not seeing significant benefits or…

New feature release: landing page builder

After months of dedicated work, we are excited to beta launch our landing page builder. I want to share with you why we decided to build this component and how we did it. The Continuously Growing List of Tools Required It's become essential for marketers to create landing pages for variety of reasons: SEO, collecting more leads, conversion, event launches, PPC and more. There are many…

7 ways to use smart popups to increase your email subscribers

Competition for e-commerce sites is steadily increasing. As a result, online retailers need to use effective techniques to convert visitors into email subscribers and then into customers. When browsing the web these days, it is hard not to notice pop-ups being used on many websites. There are many types, from simple pop-ups that appear as soon as you open a page, to those that suddenly…

Successful social media campaigns examples!

It’s the shopping season and retailers faced intense competition to grab their customers’ attention. Who’s been doing a great job? What are some of our favorite campaigns? Here are three companies producing amazing results on Facebook, Pinterest and Instagram. Facebook Ads – Adore Me had incredible response to their Black Friday strategies Hate ‘em or love ‘em, Facebook Ads are very…