Privacy Policy

Privacy policy Effective as of June 27, 2018 Last modified: September 12, 2024 We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are, how and why we collect, store, use, and share your personal information. It also explains your rights in relation to your personal information and how to contact us or…

10 B2B Holiday Marketing Trends to Watch out for in 2022

When you hear about holiday marketing, you may think that this strategy is beneficial for B2C companies primarily. But, B2B brands shouldn’t deny themselves an opportunity to drive awareness and boost sales during a holiday season! Want to learn the working B2B holiday marketing strategies for 2022? Then keep reading this article! Understanding holiday marketing Holiday marketing…

Privacy Policy

Privacy policy Effective as of 27 June, 2018 Last modified: August 20, 2020 1. Introduction VBOUT (“we”, “us”, or “our”) provides a marketing, social media and analytic platform through a Software as a Service (SaaS) model. At VBOUT the privacy and security of our customers, third parties and visitors are of paramount importance. This Privacy Policy (“Policy”) explains how VBOUT…

Guide to Creating a Behavioral Email Marketing Strategy

Few forms of marketing can boast as much fame or efficiency as email marketing. Its versatility lets it augment inbound outbound strategies alike, fitting into all stages of the sales funnel. Moreover, it continues to offer excellent Return on Investment (ROI), and marketing trends predict its continued prominence. However, it too presents some notable challenges. Recipients’ inboxes are…

How to improve the UX for your website content

Regardless of how niche your portfolio may be or how large-scale your company is, optimizing your website’s UX is essential for international success. User Experience design (UX) is one of the most important web design pillars of the modern era and it can make or break your business model in 2022. According to Small Biz Genius, 88% of people won’t come back to a website after poor UX, with…

6 Customer Retention Strategies for Your Ecommerce Store

The ever-evolving digital marketing landscape continues to offer room for innovation, but it only does so through stiff competition. COVID-19’s effect on eCommerce also echoed that on other industries; changing customer behaviors and new priorities, budget restraints, and more. Indeed, customers’ standards have increased, their distrust has grown, and their habits have changed. Customer…

21 abandoned cart email examples to get inspired – All you need to know

According to Shopify, out of every 100 prospects visiting your website, 67 of them abandon it without making any purchase. Did you know that you can convert these lost visitors into buying customers without any complicated effort? This can be achieved by creating and automating abandoned cart emails, which retarget shoppers who added their items to their cart but left without completing…

7 ways to reduce your bounce rate

Bounce rate is one of the vital parameters in web analytics. This indicator displays the percentage of viewers who opened just one page and left. Here’s a widespread case: you’ve spent a lot of time and effort creating an eye-pleasing site, thinking through navigation and content, but still have a high bounce rate. So why do people bounce? The metric indicates whether the site meets the…

Marketing Automation for media and publishing: 5 automated workflows to engage with customers

Businesses operating in the media and publishing industry can build a personalized experience with their customers to encourage them to engage with their brands and push them to convert. The use of marketing automation makes this possible by delivering a customized messaging to the right customer at the right time. In this article, you will discover the various workflow automations that…

How businesses benefit from white label marketing automation

Given the ever-expanding nature of digital marketing alone, businesses must continuously strive to adapt. Between that and a turbulent year-and-a-half of COVID-19, this need is arguably more pronounced than ever before. In this regard, there are as many options to entertain and endeavors to consider as there are businesses. One such option, tried and tested over the 2010s, is white label…