Email in 2021 – Trends and Benchmarks

Email in 2021 - Trends and Benchmarks In this week's Rip an email Monday, we summarize Sparkpost's document on Email in 2021. You can find interesting benchmarks and charts such as the impact of COVID on different industries and some trends that you can tap into in order to build a more effective email marketing strategy for your business. Here is the full whitepaper.

How SMEs Have Leveraged Digital Marketing Effectively During Strict Covid-19 Period

As the deadly coronavirus hit the world, small and big retailers announced closures and then extended it in an attempt to curb the spread of the disease. Without a doubt, small businesses felt the biggest impact of the Covid-19 pandemic. 51% of business owners reported a significant decline in their sales, and 17% requested extensions on rent (Businesswire). However, digital…

How to Create a Strong Content Marketing Strategy That Boosts Ecommerce Success

E-commerce was already growing quickly, but the COVID-19 pandemic pushed the growth into the stratosphere. As of April 2020, e-commerce had a 129% year-over-year growth rate, and that number only continued to soar throughout the year. This is great news for any e-commerce company, but to take advantage of these trends it’s essential to create a broad content marketing strategy to capture…

Digital marketing trends for 2021. What you need to be aware of

2020 has been phenomenal. Due to the conditions that have occurred worldwide from COVID, businesses have changed the way they market themselves to engage with their customers and generate new leads online. Marketers may find it complicated to adapt to these shifts quickly and easily. With the rapid emergence of new marketing trends over the last few months, it became ineffective for…

Analyzing pre-holiday Ecommerce emails

Analyzing pre-holiday Ecommerce emails Watch this video to see how e-commerce brands are using pre-holiday email offers to drive sales. We analyze 8 different brands: Wayfair, Norton Antivirus Security, Wellbots, Namshi.com, Bed Bath & Beyond, Banana Republic, Overstock.com and Drizly. We discuss subject line, content and graphics, relevance and personalization and more. Note…

How businesses succeed implementing marketing automation

Marketing automation is an incredible tool being used in the marketplace to reach customers. It has the ability to decrease the time of discovering those you should be targeting. There is also the possibility of marketing directly to individuals as a result of the information gleaned in this manner. Success in implementing this amazing strategy involves a little bit of attention on the part…

How Symphonic Digital consolidated their marketing stack using VBOUT

How Symphonic Digital consolidated their marketing stack using VBOUT Host: Brooks Van Norman - Success Manager at VBOUT Client: Steffen Horst - Co-Founder and CEO of Symphonic Digital Highlights Can you give us some background on your business, who you serve and what your focus is? We are a boutique-style agency. We are very small still, even though we were founded in 2013.…

Best practices for onboarding new employees to your digital marketing agency

Hiring and onboarding new employees is a constant challenge for growing digital marketing agencies. According to a recent Databox survey, only 14% of agencies say they’re great at onboarding new hires. Agencies run at a fast pace. Finding the right candidates and conducting interviews takes at least a couple of months. By the time a new employee starts, you’re so excited to have…

Improve your lead gen and grow your business with VBOUT’s new Digital Marketing Academy

If you’re looking for different ways to grow your business, improve your skills in lead generation and marketing automation or advance your career, you’ve come to the right place. What’s the VBOUT academy? The VBOUT academy offers a course that consists of a variety of lessons as well as best practices in lead generation and marketing automation that provide different strategies on…