Five top digital marketing trends In 2016
Digital marketing is a fast paced environment with constantly changing technologies and techniques. Developing successful campaigns, measuring success, and engaging customers requires marketers to continually shift strategies and adopt new tactics. To help you plan a successful 2016, we analyze five of the emerging trends and explain some ways to incorporate this in your planning for the year.…
Shake Shack digital marketing analysis
Shake Shack is a popular American burger chain created in 2004 that has experienced incredible growth. The franchise, a public company since 2014, has become one of the top 10 fastest growing chains in America with 63 branches worldwide. It is widely known for infamous long lines, high quality burgers and tasty custards. The most interesting aspect of Shake Shack’s growth is that the company…
11 ways email campaigns can drive conversions
Email marketing plays a critical role in improving the relationship with your customers. It allows you to transform your visitors into loyal guests and increase your marketing revenues. According to direct marketing association, email marketing contributes a $40 return on investment for every dollar spent. In order to boost your conversion rate with email marketing, here are some efficient…
Differences between traditional marketing and growth hacking
What is growth hacking? Growth hacking is a technique all marketers should consider using. Companies like Facebook, Twitter and LinkedIn have used growth hacking to gain incredible numbers of users and loyal communities. Originally, growth hacking helped lean start-ups increase profits in relatively short periods of time. The benefits however, can also increase the effectiveness of larger,…
List of email bounce codes
Bounced emails are disappointing; it means some of your recipients are not receiving the email campaigns you’re sending them. And if the bounce rate is high, it will impact your deliverability.
To minimize this problem, you should manage your bounces in a proactive way by applying some helpful tactics. So what must be done first?
The answer is: Identifying the bounce codes which are…
Send user data from your website to a VBOUT email list
You can inject user data from your website into a Vbout email marketing list for the purpose of general marketing or re-marketing to those who left your website before completing an action. Ex: capturing the information of someone who signed up to your software or the data of a customer who made an online purchase from your e-commerce website. To implement this feature you first have to…
Marketing Structures Supported in VBOUT
VBOUT offers two marketing solutions that support almost any marketing structure used by large organizations, franchises, chains and agencies. The solutions serve marketing campaigns for large, centralized departments or external clients. The first option is a multi-dashboard structure in which each account has its own dashboard and settings for social media, email marketing, domain…
VBOUT filters for segments and email automation
With Vbout's smart filters you can create very specific segments of your subscribers, based on multiple criteria from the list, then target those subscribers once the filters you choose apply to them. Filters are mainly used in creating list segments, email automations and lead nurturing automation. Available options for all text and number fields :
is: value of the text field matches…
6 killer email automation processes proven to boost conversions
Marketing automation has been one of the biggest trends as more and more affordable solutions with simplified interfaces surface the SaaS ecosystem. Smaller companies are now able to deploy automation campaigns in matter of hours and with very little investment.
Here are 6 effective, easy to setup email automation processes that are proven to increase conversion and increase sales,…
Create an email campaign on VBOUT
On the Manage Campaign page you find a list of all your email marketing activity. You can view old campaigns and their stats, your pending campaigns in queue as well as your draft campaigns.