7 KPIs you should focus on to measure your agency success

In order to determine your agency’s financial health and success, it’s critical to identify the major KPIs that matter most to your business. Focusing on your key marketing metrics allows you to discover which marketing channel(s) is generating the most valuable clients and the major tweaks that you should apply to reduce your churn rate. Below are 7 major KPIs your business should measure…

5 Marketo alternatives you should consider in 2024

Marketo, a platform co-founded by Phil Fernandez, David Morandi, and Jon Miller in 2006, was originally designed to serve as an enterprise solution, tailored to meet the needs of marketing experts. The primary focus of Marketo has been on account-based marketing, covering a broad spectrum of marketing avenues such as email, mobile, social media, digital ads, web management, and analytics.…

V-cast: How personalizing videos can optimize lead gen – Vidyard

V-cast with Vidyard: How personalizing videos can optimize lead gen Host: Richard Fallah, CEO at VBOUT. Guest Speaker: Ravi Persaud, Partner Account Manager at Vidyard. Highlights In this Vcast, we interviewed Ravi Persaud from Vidyard, the leading online video platform for businesses that support marketing, sales or internal communications. They offer video management, analytics,…

Lead generation strategies from 11 startups

We interviewed 11 different startups and asked them about their lead generation strategies. Want to get inspired? Watch these short Vcasts and find out what each startup has done to generate leads and grow. How Edifius generates leads with Perla Humphrey How Kudo generates leads with Fardad Zabetian How Conscioux generates leads with Silvia Tower How Trace generates leads…

Onboarding Checklist

Onboarding Checklist Talk to a success manager VBOUT provides personalized training and onboarding to help you find success on the platform and get your marketing automation up and running. It includes seven training sessions on how to use each area of the platform as well as consultative approach on industry best practices and latest trends. The program also helps you migrate your…

V-cast: How to scale to a world wide brand – Mailjet

V-cast with Mailjet: How to scale to a world wide brand Host: Richard Fallah, CEO at VBOUT. Guest Speaker: Miles DePaul, Head of Marketing, North America at Mailjet and Kyle Beldoch, Senior Customer Success Manager at Mailjet Highlights In this episode of top marketer, we met with the marketing team of Mailjet, an email SMTP and SMS tool that initially started in France as a…

V-cast: Targeted smart content funnel growth – Nylas

V-cast with Nylas: Targeted smart content funnel growth Host: Richard Fallah, CEO at VBOUT. Guest Speaker: Matthew Harper, VP Marketing at Nylas Highlights In this episode, we interview Matt Harper from Nylas, a great email API platform solution geared for developers looking to build their own ESP integration. Matt shares how Nylas pivoted the product then grew using laser-focused…

Newsroom

Newsroom VBOUT is an all-in-one marketing automation platform. Since 2015, VBOUT has been built and constantly evolving to help marketing professionals deliver better results while saving time and resources. The platform was built, from the ground up, to become the most adaptive marketing tool helping marketers overcome their challenges and growing needs in a simple and user-friendly…

500 spam trigger words you should never use in your subject line

When it comes to writing a compelling subject line, you start to wonder what’s the appropriate words to use so that your email stands out in your contact’s inbox. You look for a sentence that should neither be too short nor too long, yet grabs readers attention. But this is not the entire case! There’s something even bigger that really impacts your email performance: “spam trigger words”.…