Guide to Creating a Behavioral Email Marketing Strategy
Few forms of marketing can boast as much fame or efficiency as email marketing. Its versatility lets it augment inbound outbound strategies alike, fitting into all stages of the sales funnel. Moreover, it continues to offer excellent Return on Investment (ROI), and marketing trends predict its continued prominence.
However, it too presents some notable challenges. Recipients’ inboxes are…
How to improve the UX for your website content
Regardless of how niche your portfolio may be or how large-scale your company is, optimizing your website’s UX is essential for international success. User Experience design (UX) is one of the most important web design pillars of the modern era and it can make or break your business model in 2022.
According to Small Biz Genius, 88% of people won’t come back to a website after poor UX, with…
Strategies to boost the visibility of your eCommerce store
Ecommerce is an ever-growing industry. It is estimated that there are between 12 and 24 million eCommerce stores in the world. As we can see, the competition is fierce.
It is not enough to simply create your eCommerce website and expect your business to grow on its own. You need to use any means necessary to boost the visibility of your eCommerce store.
To help your business succeed, we…
6 Customer Retention Strategies for Your Ecommerce Store
The ever-evolving digital marketing landscape continues to offer room for innovation, but it only does so through stiff competition. COVID-19’s effect on eCommerce also echoed that on other industries; changing customer behaviors and new priorities, budget restraints, and more. Indeed, customers’ standards have increased, their distrust has grown, and their habits have changed. Customer…
7 Proven Digital Marketing Tips For Software Companies
Running a software company and building a successful software product is a dream come true for many CEOs. But no matter how amazing your product is, if you cannot market it and sell it the right way, you will never get the fame and money you deserve.
You have to ensure that your marketing efforts are better than the rest of your competitors. Marketing gives you the freedom to build your…
Real Estate Marketing Tips for Your Online Business
Due to increased competition, businesses need to create a strong online marketing strategy for their real estate investments. Business managers should also work hard to build solid partnerships whose foundations are trust and professionalism.
You must integrate good planning, budget allocation, and viable platforms with the marketing strategy for better results. The following tips will help…
5 Marketing Alternatives to User-Tracking Browser Data
Data tracking is the best way to get user-driven insights required for efficient optimization of the site, fixing possible bugs, and running marketing campaigns. Formerly, the most popular approach in the context of ads generating was third-party cookies.
Advertisers track browsing activities to understand UX better and determine users’ habits and preferences. In this way, user-tracking…
Digital marketing trends for 2022 – Be ready now
The turbulent fast change leading today’s digital space affected the digital marketing world. With such change accompanied by speed, we see noticeable emergence of new practices. Although this mainly used to happen in the Pre-COVID era, big changes in trends have started to show during 2020, such as the shift from offline to online events and increased focus on online shopping.
And while…
How Predictive Analytics Can Help Improve Your Marketing Strategy
Digital marketing has arguably been intensely competitive since its infancy. While competitiveness is nothing new to the field, technological innovations and emerging trends have only pronounced it in recent years. In response to the uncertainty that many businesses face due to this tumultuous landscape come predictive analytics. Far from a new practice in itself, predictive analysis offers…
7 ways to reduce your bounce rate
Bounce rate is one of the vital parameters in web analytics. This indicator displays the percentage of viewers who opened just one page and left.
Here’s a widespread case: you’ve spent a lot of time and effort creating an eye-pleasing site, thinking through navigation and content, but still have a high bounce rate. So why do people bounce? The metric indicates whether the site meets the…