7 KPIs you should focus on to measure your agency success
In order to determine your agency’s financial health and success, it’s critical to identify the major KPIs that matter most to your business. Focusing on your key marketing metrics allows you to discover which marketing channel(s) is generating the most valuable clients and the major tweaks that you should apply to reduce your churn rate.
Below are 7 major KPIs your business should measure…
5 Marketo alternatives you should consider in 2024
Marketo, a platform co-founded by Phil Fernandez, David Morandi, and Jon Miller in 2006, was originally designed to serve as an enterprise solution, tailored to meet the needs of marketing experts. The primary focus of Marketo has been on account-based marketing, covering a broad spectrum of marketing avenues such as email, mobile, social media, digital ads, web management, and analytics.…
How to grow your email list with social media
There are no doubts, that your company has an audience that it targets to reach and convert to be in their email list. It may seem too easy but social media is a great avenue to get to your target audience. See, most companies have a massive following on social media yet still struggle with getting people on their email list, why? They ignored their following!
Sure, it is good to have many…
V-cast: How this startup grew to 200+ employees worldwide
V-cast with AB Tasty:
How this startup grew to 200+ employees worldwide Host: Richard Fallah, CEO at VBOUT.
Guest Speaker: Alix de Sagazan, CEO of AB Tasty Highlights In this Vcast, we interviewed Alix de Sagazan, CEO of AB Tasty, a market leader in the customer conversion optimization space that helps companies with experimentation and personalization, drive fast revenue generation…
8 digital marketing trends for 2020: are you ready?
2019 was a busy year for marketers. With dozens of new marketing tech flooding the market, hundreds of courses on marketing mastery and thousands of sales funnel videos, predicting marketing trends for 2020 became as hard as cooking a perfect macaron (if you cook a perfect macaron, this might not be the article you were looking for :) ).
We wanted to share our perspective, as a pioneer in…
V-cast: Using communities to grow the business
Vcast with Online Geniuses:
Using communities to grow the business Host: Richard Fallah, CEO at VBOUT.
Guest Speaker: David Markovish, the founder of Online Geniuses Highlights In this Vcast, we met with David Markovish, the founder of Online Geniuses, a community built for people who would like to communicate online and via digital marketing such as SEO, PPC or in person.…
V-cast: Using conferences as a smart lead gen
Vcast with The HOTH:
Using conferences as a smart lead gen Host: Richard Fallah, CEO at VBOUT.
Guest Speaker: Bryan Vasquez, an account manager at The HOTH Highlights In this Vcast, we met with Bryan Vasquez, an account manager at The HOTH, an SEO wholesale solution provider. They do link building, creation, PPC management and have 18 different products. They can help businesses…
V-cast: Using inbound marketing to generate leads
Vcast with SMX East:
Using inbound marketing to generate leads Host: Richard Fallah, CEO at VBOUT.
Guest Speaker: Marc Sirkin, purveyor of fine conference experiences. Highlights We interviewed Marc Sirkin from SMX East (Search Marketing Expo), a part of third door media properties that have 3 publications: Search Engine Land, Marketing Land and Mar Tech. They run 2 marketing…
V-cast: How personalizing videos can optimize lead gen – Vidyard
V-cast with Vidyard:
How personalizing videos can optimize lead gen Host: Richard Fallah, CEO at VBOUT.
Guest Speaker: Ravi Persaud, Partner Account Manager at Vidyard. Highlights In this Vcast, we interviewed Ravi Persaud from Vidyard, the leading online video platform for businesses that support marketing, sales or internal communications. They offer video management, analytics,…
V-cast: $1M in YRR from paid ads and content marketing – Slidebean
V-cast with Slidebean:
$1M in YRR from paid ads and content marketing Host: Richard Fallah, CEO at VBOUT.
Guest Speaker: Jose 'Caya' Cayasso, CEO at Slidebean/FounderHub. TEDx Speaker. 500 Startups Alum. 40-under-40. Highlights In this episode, we interview Caya (Jose Cayasso) from Slidebean.com. He shares his experience on how he's grown his company to $1M in YRR and 25 employees…