Future of Email Commerce: 1-Click pay-in-email campaigns

Future of Email Commerce: 1-Click pay-in-email campaigns Selling through emails should be easy, simple and with one click. In this video, we share how Marijuana Policy Project collects donations from emails and how you can create your own 1-click pay buttons inside your email campaigns, using VBOUT.

5 ways to personalize your email campaigns

Talk to any serious digital marketer, and they will tell you the power of personalization in your email marketing campaign. Over 86 percent of marketers have seen a measured improvement from personalized email campaigns. While some key companies have reported as high as a $20 return on every $1 spent on personalized email campaigns. However, not every marketer is good with email campaign…

5 a/b testing tactics that improve your email campaign performance

A/B testing has become a critical tool for B2B and B2C marketers who want to optimize the performance of their email marketing campaigns. The way it works is that through a software tool, a marketer can test 2 variations of an email, popup or landing page, to see which results in higher engagement with their followers. After the winner is determined, you can either set up the system so that…

11 ways email campaigns can drive conversions

Email marketing plays a critical role in improving the relationship with your customers. It allows you to transform your visitors into loyal guests and increase your marketing revenues. According to direct marketing association, email marketing contributes a $40 return on investment for every dollar spent. In order to boost your conversion rate with email marketing, here are some efficient…

Create an email campaign on VBOUT

On the Manage Campaign page you find a list of all your email marketing activity. You can view old campaigns and their stats, your pending campaigns in queue as well as your draft campaigns.

Incorporating Videos into your Email Marketing Campaigns for Better Engagement

Email marketing is a great way to keep in touch with your customers and keep them up-to-date on your latest products or services. But did you know that you can also use videos to engage your audience and boost conversions? In this article, we will discuss the best ways to incorporate videos into your email marketing campaigns for better engagement and improved conversion percentages.…

6 Ways to Prepare Your Email Marketing Campaigns Ahead of Black Friday

Can you feel it in the air? The onset of fall tells business owners that the most crucial time of the year has arrived: Black Friday and all the sales frenzy that goes with it. In fact, in 2021, Black Friday sales were forecast to exceed 10 billion dollars, a whopping increase of 21% compared to the previous year. Depending on how prepared you feel, this can bring angst or hopeful…

The most effective ways to renovate outdated email marketing campaigns in 2022

Email marketing is by far one of the most effective types of digital marketing. In fact, the email open rate across all industries is 19.8% with a click-through rate of 11.3%. These numbers are quite impressive and show just how much engagement a well-designed email marketing campaign can get. The keyword here is “well-designed”. If your email strategy is outdated, you might be seeing…