10 great email templates for different campaign types

Creating templates for email marketing is a very effective way for you to send campaigns without having to design them every time. Being able to save and edit templates can save you a lot of time and efforts. In addition to that, using email marketing templates helps you build a consistent image for your brand. Regardless of the type of templates you are using, here are some important…

How to Manage and Reduce Email Bounce Rates Effectively

Email marketing remains an essential channel for business communication and promotion. However, its effectiveness lies in your ability to reach the recipient's inbox. That’s where managing email bounce rates comes into play. A bounce rate, simply put, is a metric that measures the percentage of emails that could not be delivered to the recipient’s address. High bounce rates not only impact…

5 Types of Influencer Marketing Campaigns (And Which Is Right for You)

The rise of influencer marketing over the past 15 years or so has been rapid and impressive, to the extent that today, it’s practically a given for niche influencers to get involved in every marketing campaign, especially if you’re looking to attract Gen Z customers. Recent research from the Social Shepherd reported that 36% of marketers believe that content created by influencers performs…

How Marketing Agencies Scale Revenue Using Automation Templates and Campaign Groups

In the world of digital marketing, maintaining competitiveness and efficiency is a critical strategy for success. Agencies and coaches often find themselves managing numerous clients and campaigns, necessitating streamlined processes and innovative tools. In this blog post, we'll delve into the space of automation templates and asset groups, and explore how these features can assist…

Best Email Marketing Practices to Boost Your Engagement Rate

Despite the evolution of technology and new trends in digital marketing, email marketing remains one of the most effective channels for engaging prospects, nurturing leads, and converting them into loyal customers. According to Statista, email marketing revenue is growing worldwide and is expected to reach $17.9 billion by 2027, compared to $7.5 billion in 2020. Source: Statista…

How to Build a Halloween Marketing Campaign that Brings Results in 2023

Learning how to build a Halloween marketing campaign is a great idea for marketers who want to make the most out of the holiday season. Why? Because the holiday has become popular worldwide and is celebrated by everyone, not just kids. But that’s not all. It is also a great time for marketers to get a boost in sales as people tend to spend a lot around this time. The average…

Top 9 Drip Email Marketing Strategies to Follow in 2023

If you’re looking for actionable drip email marketing strategies to run successful drip campaigns, then your search ends here. According to a recent study, 87% of marketers say email is critical to the success of their campaigns. However, in another survey, 19% of marketers say their drip email strategy isn’t practical and needs a re-work. This means that some marketers still need…

Automate Your Email Marketing Program Using ChatGPT

Introduction Staying at the forefront of your industry means adopting innovative strategies. For email marketers, this means harnessing the power of automation. In this guide, we show you how to streamline and personalize your email marketing program using ChatGPT. Uncovering VBOUT's 35+ Commands By simply typing the word "Help" in your ChatGPT interface, you unlock over 35…