Analyzing the Impact of Video Content on Landing Page Conversion Rates

In today's digital marketplace, an impressive 80% of users recall a video ad they have viewed in the past 30 days, underscoring the unforgettable impact of video content. As businesses navigate the ever-evolving landscape of digital marketing, incorporating video content has become a pivotal strategy for enhancing user engagement. With a keen focus on optimizing online presence, this article…

Repurposing Content Across YT Shorts, Instagram Reels, and TikTok Videos: The Ultimate Guide

We’re living in fast-paced digital work, and if you’re in the business, you’ve likely witnessed a huge demand for short-form video content. With its rise, these videos have become a pivotal component for the success of any digital strategy. They range from a few seconds to 2 minutes, but they’re very successful in capturing the audience’s attention. This format perfectly aligns with the…

Incorporating Videos into your Email Marketing Campaigns for Better Engagement

Email marketing is a great way to keep in touch with your customers and keep them up-to-date on your latest products or services. But did you know that you can also use videos to engage your audience and boost conversions? In this article, we will discuss the best ways to incorporate videos into your email marketing campaigns for better engagement and improved conversion percentages.…

How VerveVideos Achieved a 139% increase in Lead Generation Using VBOUT

You must have heard the saying that goes, “work smart, not hard.” This saying perfectly represents what VBOUT, a marketing automation software, is all about. Before delving into the details of how their services benefited an animated explainer video company, let’s answer a couple of questions. What is automation software? An automation software is a type of program that reduces the…

Product pilot demo booking funnel – By SEO SAMBA

Product pilot demo booking funnel - By SEO SAMBA Have you ever advertised on the Linkedin ad network? Did you generate leads with their built-in lead forms and if yes, what automations did you channel back to your marketing automation platform? Let's dive into this funnel by SEOSAMBA, a marketing operating system for franchises, and see how they used Linkedin to generate leads. Here is a…

Multi-Product Upsell Funnel by Nathan Latka

Multi-Product Upsell Funnel by Nathan Latka In this video, we analyze Nathan Latka's funnel from ad to landing page and email automations, after we've started the signup but without completing the purchase step (aka abandoned cart). Here is a quick break down below: 1 Facebook ad 1 Landing page 3 Emails 5 Products Overall, Nathan did a good job crafting and running his…

V-cast: How personalizing videos can optimize lead gen – Vidyard

V-cast with Vidyard: How personalizing videos can optimize lead gen Host: Richard Fallah, CEO at VBOUT. Guest Speaker: Ravi Persaud, Partner Account Manager at Vidyard. Highlights In this Vcast, we interviewed Ravi Persaud from Vidyard, the leading online video platform for businesses that support marketing, sales or internal communications. They offer video management, analytics,…

V-cast: Lead gen strategy for video marketing – Jimmy Newson

V-cast with Jimmy Newson: Lead gen strategy for video marketing Host: Richard Fallah, CEO at VBOUT. Guest Speaker: Jimmy Newson, Marketing Director at New York Marketing Association | Inbound Sales & Marketing Consultant - HubSpot Sales Partner Highlights In this episode of top marketer podcast, we interview Jimmy Newson, to share with us all you need to know about putting…

9 tips for optimizing your video marketing content

Chances are, that if you’ve had an online presence at all in the past year, you’ve come across a great deal of videos from a variety of different brands and individuals alike. This is not by any coincidence. The number of internet users watching videos daily is on the rise and is taking up an increasing portion of all of the media shared online. It is predicted that videos will make up a…