If you’re looking for actionable drip email marketing strategies to run successful drip campaigns, then your search ends here. According to a recent study, 87% of marketers say email is critical to the success of their campaigns. However, in another survey, 19% of marketers say their drip email strategy isn’t practical and needs a re-work. This means that some marketers still need…

In today's fast-paced and highly competitive digital world, it has become increasingly crucial for businesses to harness the power of influencer marketing to establish brand credibility and expand their reach. While mainstream influencers can be impactful, there's a growing trend toward collaborating with niche influencers for more targeted and authentic brand promotion. In this article,…

Are your email marketing campaigns falling short? Analyzing and improving your email marketing performance is an absolute must if you’re serious about converting leads and optimizing your outreach ROI. But knowing how to adapt your approach as strategically as possible can be confusing. Where do you start? What should you look for? And what changes should you implement to get the best…

Email list building refers to the process of collecting email addresses from website visitors or customers, using email marketing software. This enables businesses to grow their subscriber database, paving the way for potent business communications with both prospective and existing clients. Nearly 6 out of every 10 email subscribers are persuaded by email marketing to make a purchase…

There's no doubt that Instagram is one of the hottest social media platforms right now. But why talk about marketing strategies for Instagram Reels? Instagram Reels is the latest social media platform that has been gaining traction amongst marketers given its high reach, views, and engagement rates. No wonder then that small to large businesses are perfecting their marketing…

Social media marketing, also called SMM, is the practice of connecting with your target audience through social media channels — think of brands promoting their products, creating content, or running ads on LinkedIn, Instagram, Facebook, Snapchat, etc. In today's day and age, SMM is especially important considering the following: 5.85 billion people are expected to join social media…

​​Social media marketing has become one of the most important types of marketing for many brands. Not only does it help companies connect with their customers, but it also aids in brand-building and visibility among other things. Without further ado, here are ten inspiring examples of social media content done right. #1 Dove Dove primarily focuses on skincare and haircare…

If marketers have all gone through a similar experience at least once in their professional lives, it’s dealing with a limited marketing budget. And when times are tough, we all lean on our creative prowess to ensure our campaigns are successful. And what more can be done? After all, the sky ain’t the limit! Or is it? In this article, we’ll share a few simple ideas marketers can use…

Typical behavior in the technology era – the young lead the way and the adults follow suit. TikTok shot to fame due to its insane popularity among Generation Z. In a short span, the social media platform saw over a billion downloads and it still boasts a billion active users every month. Such astounding numbers, people’s preference for micro-videos, and the creative soul of content creators…