5 Marketo alternatives you should consider in 2024
Marketo, a platform co-founded by Phil Fernandez, David Morandi, and Jon Miller in 2006, was originally designed to serve as an enterprise solution, tailored to meet the needs of marketing experts. The primary focus of Marketo has been on account-based marketing, covering a broad spectrum of marketing avenues such as email, mobile, social media, digital ads, web management, and analytics.…
How to grow your email list with social media
There are no doubts, that your company has an audience that it targets to reach and convert to be in their email list. It may seem too easy but social media is a great avenue to get to your target audience. See, most companies have a massive following on social media yet still struggle with getting people on their email list, why? They ignored their following!
Sure, it is good to have many…
V-cast: Optimizing Return on Ad Spend (ROAS)
V-cast with Thece.co:
Optimizing Return on Ad Spend (ROAS) Host: Richard Fallah, CEO at VBOUT.
Guest Speaker: Zachary Rozga, founder and CEO at the Thece.co Highlights In this Vcast, we interviewed Zachary Rozga, founder and CEO at the Consumer Engagement Company, whose major function is to guarantee and boost engagement in the marketing and advertising efforts.
The most area…
V-cast: How this startup grew to 200+ employees worldwide
V-cast with AB Tasty:
How this startup grew to 200+ employees worldwide Host: Richard Fallah, CEO at VBOUT.
Guest Speaker: Alix de Sagazan, CEO of AB Tasty Highlights In this Vcast, we interviewed Alix de Sagazan, CEO of AB Tasty, a market leader in the customer conversion optimization space that helps companies with experimentation and personalization, drive fast revenue generation…
8 digital marketing trends for 2020: are you ready?
2019 was a busy year for marketers. With dozens of new marketing tech flooding the market, hundreds of courses on marketing mastery and thousands of sales funnel videos, predicting marketing trends for 2020 became as hard as cooking a perfect macaron (if you cook a perfect macaron, this might not be the article you were looking for :) ).
We wanted to share our perspective, as a pioneer in…
Using the foot in the door technique to increase email engagement
The Foot in The Door (FITD) technique is a psychological method of persuasion that's widely used in sales environments. Its purpose is to encourage compliance without applying pressure to the targeted individual.
In 1966, Freedman and Fraser (Stanford University) carried out psychological experiments dedicated to the study of compliance without pressure. The results concluded that when…
5 ways to improve email subject lines
The success of your email directly depends on your subject line: if it is not interesting, nobody will even bother to open your email. It will go directly to trash or stay forgotten in the mass of other emails. This is why it is so important to understand how to properly construct your email's subject line to make the recipient open it. Here are five ways you can improve your email subject…
Education
Convert applicants with smart automations Convert applicants with smart automations Take full control of user permissions Take full control of user permissions Boost your synergy Boost your synergy Get real dedicated support Get real dedicated support
VBOUT's Main Features…
Manage your leads with tags: 8 benefits worth checking
Lead generation processes are evolving. Whether you are using manual forms, API integrations or retargeting, the one thing that makes a lead's quality better than another, is the amount of progressive data you have gathered around that lead.
Marketing automation, relies heavily on the collected data and accuracy of field values, to execute workflows correctly to the right segment. While…
How to use browse abandonment automation to convert your visitors
Browse Abandonment is the action when users view a specific item or category of products on a particular website page and leave without adding items to their shopping carts. This can be for several reasons including not finding the right product, pricing, or they are not ready to buy.
According to Cision, 92% of people who visit your website for the first time aren’t there to purchase.…