Why you still need to use emails in your marketing strategy
Digital marketing strategies are ever-evolving to adapt to consumers’ rapidly advancing tastes and preferences. Email, as a form of communication, has been around since the late 70s! This begs the question, is email marketing still relevant? Short answer: yes. To build an effective email marketing strategy is to connect with your target audience in a personal way. Email marketing platforms…
Reduce your unsubscribe rate: 8 questions you need to ask yourself
There is no denying that emails are a key element in what goes into marketing a product to consumers. Building a viable and effective email marketing campaign is a huge part of getting a strong conversion rate. Unfortunately, no matter how careful you are in setting up a campaign, people will unsubscribe from your emails. The goal here is not to halt unsubscribes completely-- this is…
A/B testing best practices: Don’t make these mistakes
A/B testing is an incredibly useful method for testing your marketing assumptions. A/B tests aim to bring some objectivity to what was once a largely creative domain. Controlled experiments, in which test subjects are split into two variations in order to compare results to prove or disprove a hypothesis are common in many scientific fields. A/B testing is a powerful tool for CRO (conversion…
Why no marketing campaign is complete without a landing page
Marketers from all walks of life understand that getting visitors to your website is half the battle, the next focus should be turning them into leads. The variety of strategies for lead generation and conversion are diverse, but today, we’ll delve into exactly why landing pages are vital to any successful campaign.
To learn more about the elements that go into a strong landing page, click…
10 features you must have in your marketing automation platform
There is no doubt that marketing agencies have the skillset and expertise to do high level work, manage a multitude of platforms and campaigns, as well as the small tasks like data entry. But a crucial part of running a successful agency is knowing when it is best to leave complicated and repetitive tasks to a software that is tailored for just that. In the end, it is more feasible and…
7 tips to acquire clients using marketing automation
It’s true that marketing agencies are the authority on all things to do with branding and advertising. However, a common mistake that professionals in the industry make is getting wrapped up in overly complex or repetitive tasks in their day-to-day work. Some agency professionals have risen above this by hiring talent to do administrative work or software development. This may get the job…
Top 10 considerations for choosing a landing page builder
Landing pages have become an indispensable part of marketing. They are a great lead capture and conversion tool. But what are the things you need to consider when choosing a landing page builder? In this video, you will find out the top 10 considerations for choosing a landing page builder.
1. Limits Landing pages are great for SEO building you need a builder that doesn’t limit you…
Capture email marketing clicks using tags
If you are using your own third party Analytics or BI platform, you can communicate details (name and email) about your Vbout contacts using special tags. There are 4 conditions to be able to complete this action:
The contact must have a name field labeled: Name or First Name, Last Name specifically those who clicked on a link within the email campaign.
The contact must click on a…
How to create buyer personas for your business? Some ways to Consider!
Your buyer persona is a character profile based on research about your ideal customers. The buyer persona should be as detailed as possible and include information on demographics, behavior patterns, motivations, and goals. Buyer personas help marketers build better marketing plans, and understand the wants and needs of their customers. In our last article, we talked about the main benefits…
How to become a digital marketing expert
Digital marketing has become an essential part of the marketing mix. The reason is simple: more than two-thirds of the world’s population is online, and individuals increasingly research products and services online. Companies are aware that to succeed, they must have a strong, competitive online presence. In fact, a study conducted by the direct marketing association showed that the digital…