10 considerations for choosing marketing automation software
New marketing technology is created almost daily. In this growing web of services and tools, how does a business choose the right ones? We've put together this list of the 10 most important things to consider when choosing marketing automation software for your business. 1. The number of users you can manage and scale As your business grows, your platform should grow with you. Make sure you…
Top 10 considerations for choosing an email marketing tool
There are dozens of email marketing tools on the market today. They offer a great variety of features and packages which can make it confusing when searching for the right one for your business. To help you choose the right tools for you, we put together a list of the 10 most important considerations for email marketing platforms. 1. Number of contacts/lists you can add to the system There…
5 a/b testing tactics that improve your email campaign performance
A/B testing has become a critical tool for B2B and B2C marketers who want to optimize the performance of their email marketing campaigns. The way it works is that through a software tool, a marketer can test 2 variations of an email, popup or landing page, to see which results in higher engagement with their followers. After the winner is determined, you can either set up the system so that…
VBOUT July-August feature release
New logo, Email Inbox Preview and Enhanced Analytics are rocking your dashboard while you might be planning an awesome vacation.
Here is a quick rundown of this HOT release: 1. Enhanced Reporting We know that reporting is key to your success, we also know it can be time consuming, this is why we added the ability to create multiple reports, customize and personalize each, then deliver…
Growth hacking perspectives from a funded startup
Growth hacking has been a hot trend for several years now. The benefits are clear, as the companies who do it well have displayed the impact on revenue a great growth hacking plan can have. Despite all the talk about growth hacking, there is still a lot to learn about how to do it properly. If you look up the definition of growth hacking on Wikipedia it says:
So, this sounds simple…
New feature release: landing page builder
After months of dedicated work, we are excited to beta launch our landing page builder. I want to share with you why we decided to build this component and how we did it. The Continuously Growing List of Tools Required It's become essential for marketers to create landing pages for variety of reasons: SEO, collecting more leads, conversion, event launches, PPC and more. There are many…
7 ways to use smart popups to increase your email subscribers
Competition for e-commerce sites is steadily increasing. As a result, online retailers need to use effective techniques to convert visitors into email subscribers and then into customers.
When browsing the web these days, it is hard not to notice pop-ups being used on many websites. There are many types, from simple pop-ups that appear as soon as you open a page, to those that suddenly…
Five top digital marketing trends In 2016
Digital marketing is a fast paced environment with constantly changing technologies and techniques. Developing successful campaigns, measuring success, and engaging customers requires marketers to continually shift strategies and adopt new tactics. To help you plan a successful 2016, we analyze five of the emerging trends and explain some ways to incorporate this in your planning for the year.…
Which metric should I care more about: traffic or conversion?
Analyzing data has become a major component of marketing strategy. Could you imagine performing marketing duties without analyzing metrics to make sure you are reaching your goals? Of course not. Tracking however, goes beyond gathering results. It’s also important to analyze if you are using and collecting the data in the best way. You should ask yourself the following questions:
How…
Differences between traditional marketing and growth hacking
What is growth hacking? Growth hacking is a technique all marketers should consider using. Companies like Facebook, Twitter and LinkedIn have used growth hacking to gain incredible numbers of users and loyal communities. Originally, growth hacking helped lean start-ups increase profits in relatively short periods of time. The benefits however, can also increase the effectiveness of larger,…