How to build automations to amplify your funnel

Using automations is a great opportunity for marketers that should never be ignored for several reasons: They drive engagement. They nurture your leads and move them throughout the funnel to purchase. They retain your leads and convert them into loyal customers. They increase your marketing efficiency and help you devote your time to other productive activities. Find out in this……

Marketing automation for training and education: 5 workflows to convert your leads

Each industry requires a different workflow when implementing your marketing automation strategy. If you are into training and education, we created 5 automated workflows to convert your leads into clients that you will find very helpful. Below are five scenarios that you can benefit from when preparing your campaign. 5 automated workflows for training and education Course Cart…

Marketing automation for hospitality: 5 workflows to engage with customers

Enhancing your guest’s journey and staying ahead of your competitors can be made possible using different types of workflow automations which suit each of their journey stages. What’s also critical is to share with them all the required information before and after their visit, and send relevant and personalized content at the right time. In this article, we discuss the most common automated…

How to know it’s time to update your landing page

In an ever-changing digital marketing landscape, there is no universally easy way to ensure success. Indeed, search engine algorithms change, which directly impacts Search Engine Optimization (SEO) best practices. Information becomes outdated, trends emerge and dissipate, and customer perceptions and expectations shift. In that regard, too, landing pages don't exist in a vacuum; rather,…

FoundersCard Checkout Funnel

FoundersCard Checkout Funnel In this video, we analyze the marketing funnel of FoundersCard, an organization, which has grown to over 50K entrepreneurs around the world and whose main function is to reward companies’ founders as well as partners by providing their members with high value benefits. We discuss their funnel end-to-end, starting from their ad copy that they published on…

4 ways to increase online sales with SMS marketing

SMS is a powerful tool that should be an integral part of any digital marketing strategy, instead of being seen as a separate channel. With SMS marketing, you are assured of engaged customers, high ROI, and high offer and coupon redemption rates. As such, business owners with offers such as £10 no deposit bonus can be confident that their strategies will ultimately pay off. And there are SMS…

Analyzing a Great Course Funnel

Analyzing a Great Course Funnel Check out this great course funnel​ by Aaron Fletcher from Launch Maps at GrowthWorks. Below are the marketing campaigns and materials they’ve used to build a solid funnel: Facebook Ad 2 landing pages (Free course offer) 1 Facebook group Gated course pages 12 email sequences in 1 week Facebook bot Solid attribution We analyze their…

7 PPC hacks every digital agency must try in 2021

Digital marketing has taken business advertising by storm in the modern world. For most companies, the advertising model is designed to boost traffic, increase conversion rates, and build brand recognition, all the while maintaining a fixed budget. This can be achieved perfectly through a PPC campaign. PPC or pay-per-click is a digital marketing strategy that involves a contract between an…

Breaking down a pre-recorded webinar funnel – by Danmartell

Breaking down a pre-recorded webinar funnel - by Danmartell We go deep into the ad copy​, landing pages​, success pages, email flow​ (and all the good stuff that goes along with it), attribution​ and much more. We will also summarize and score the overall user experience from a campaign that we randomly pick online. Great work from Dan Martell (SaaSS​ growth consultant) on his…

Facebook Metrics Every Brand Needs to Track

There should be little doubt that Facebook offers immense digital marketing capabilities. After all, social media advertising can yield impressive results, hence its recent surge in popularity among marketing agencies. Whether it's an eCommerce website strategy or otherwise, Facebook's leading status as a platform can offer a vast potential audience. However, gauging such techniques'…