10 digital marketing trends for 2019 you should know
As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers.
Based on the digital marketing trends article…
Integrate your landing pages with your marketing automation
VBOUT allows you to integrate your landing pages with your marketing automation such as automation worfkflows, segmentation and lead scoring as well as tracking your users visits and their engagement history. This helps you optimize your marketing campaigns based on in-depth analysis and relevant user behavior.
Here are some of the instances you can integrate your landing pages with your…
VBOUT #2 free marketing automation platform
VBOUT has been ranked as one of the best free marketing automation tools on G2 Crowd. Actually, in second place right after HubSpot. Based on a report gathering genuine end users experiences and reviews, VBOUT earned the highest position among all other platforms for:
Lead scoring
CRM integration
Analytics and reporting
These functionalities came on top of other great features…
Valentine’s Day marketing ideas to grab customers’ attention
Love is a multi-billion dollar industry. With the total consumer spending sitting at an impressive $18.2 billion in 2017, Valentine’s Day has become an essential holiday for businesses both big and small. With the average consumer spending approximately $136.57 on gifts and tokens of affection—and with that number projected to rise in the coming years—it’s time to turn those haphazard,…
What a CTA button really needs to drive conversions!
You may have heard many times that an effective CTA is at the top of the list of things that needs to be perfected when designing content. CTA refers to a call-to-action-- which is a prompt for your audience to do something. In essence, in every marketing campaign you build, you should ensure that there is a clear call-to-action to conclude your content with, whether it be a landing page, a…
Reduce your unsubscribe rate: 8 questions you need to ask yourself
There is no denying that emails are a key element in what goes into marketing a product to consumers. Building a viable and effective email marketing campaign is a huge part of getting a strong conversion rate. Unfortunately, no matter how careful you are in setting up a campaign, people will unsubscribe from your emails. The goal here is not to halt unsubscribes completely-- this is…
10 features you must have in your marketing automation platform
There is no doubt that marketing agencies have the skillset and expertise to do high level work, manage a multitude of platforms and campaigns, as well as the small tasks like data entry. But a crucial part of running a successful agency is knowing when it is best to leave complicated and repetitive tasks to a software that is tailored for just that. In the end, it is more feasible and…
How to become a digital marketing expert
Digital marketing has become an essential part of the marketing mix. The reason is simple: more than two-thirds of the world’s population is online, and individuals increasingly research products and services online. Companies are aware that to succeed, they must have a strong, competitive online presence. In fact, a study conducted by the direct marketing association showed that the digital…
How to nurture leads and optimize your sales funnel with automation workflows
The Customer Journey have become major buzz words in marketing today. According to a report from Forrester, 63% of marketers currently use some sort of journey mapping, and this trend is expected to continue. Due to growing demand, there are many marketing technology tools that can help you create customer journey maps. Before you begin researching which tools are right for you, it is…
10 considerations for choosing marketing automation software
New marketing technology is created almost daily. In this growing web of services and tools, how does a business choose the right ones? We've put together this list of the 10 most important things to consider when choosing marketing automation software for your business. 1. The number of users you can manage and scale As your business grows, your platform should grow with you. Make sure you…