8 Email Marketing Trends for Ecommerce
The COVID-19 Pandemic made a lasting change to everyone’s shopping behaviors around the world. As a result, the ecommerce industry achieved a decade’s worth of growth in just three months.
However, the sudden growth has forced all ecommerce stores worldwide to revamp their marketing strategy, especially their email marketing game.
Believe it or not but ecommerce email marketing is one…
How to Create your Inbound Marketing Strategy Using VBOUT
In this webinar “How to Create your Inbound Marketing Strategy Using VBOUT”, you will learn:
The goal of Inbound Marketing
Why inbound marketing?
Is content really king?
A Winning strategy: Attract - Engage - Close
Audience definition and prospect attraction
Relationship building
Leading your leads
How VBOUT eases your multiple management stress
The…
10 marketing attribution models to better map your customer journey
The importance of marketing attribution is to study how customer touchpoints drive conversions.
It measures each channel effectiveness and assigns credits to the touchpoints that lead the customer to convert.
This allows marketers to better map their customer journey and optimize their marketing campaigns.
Below are the basic 10 marketing attribution models.
First Touch…
4 Steps to Finding Captivating Business Name Ideas for Your Marketing Brand
Running a strong marketing business requires a great deal of knowledge, creativity, influence, and reach. But you also need one more thing, and that’s a captivating brand name.
And, in our society, where customers are provided with many alternatives, having a great brand name means your business has almost won the battle of attracting customers' attention.
Undoubtedly, crowning your…
DIY Marketing Tips for Small Business Owners
Marketing a small business isn’t cheap, and few entrepreneurs have the budget to build a marketing department when they’re just starting out. And since the cost of startup branding services could range from $5,000 to $20,000 or more, many aspiring entrepreneurs can’t afford to hire freelancers or agencies when developing their brand messaging or using different marketing channels to promote…
How to scale your digital marketing agency selling automation
Talk to a success manager
How to scale your digital marketing agency selling automation
Find out how to package and sell marketing automation, the selling tips you should consider and the automated workflows to help you activate and retain clients.
Want to learn more?
Talk to a success manager
Trusted by agencies worldwide…
How To Adapt Your Marketing Strategy For The Rest Of 2022
A good marketing strategy is critical for the success of your company. Since 2020, marketers have rapidly changed strategies to adapt to new consumer behaviors induced by the global pandemic.
Since the beginning of 2022, marketers have focused their efforts on digital strategies such as short-form video marketing, influencer marketing, virtual events, augmented reality and virtual reality…
Creating your Inbound Marketing Strategy Using VBOUT
In this article, I am going to detail how LetsMarket.it, an Inbound Marketing Agency, utilizes VBOUT’s marketing automation platform to run successful campaigns and achieve the business and marketing goals of our clients.
Inbound Marketing is the culmination of multiple marketing activities that form bonds with potential clients and consumers. It’s an umbrella phrase whose ultimate goal is…
How to optimize your email marketing strategy with predictive sending
Email marketing remains, by and large, among the most promising marketing channels today – if not the king among them. Its excellent engagement rates, click-through rates (CTR), and response rates make for truly stellar Return On Investment (ROI) that some quantify as up to 4400%. In addition, more than 4 billion people already use email, and that number only increases over time.
Still,…
What is Marketing Automation
Table of Content
What is Marketing Automation?
How Does Marketing Automation Work?
What are the Benefits of Marketing Automation?
Getting more tasks done in less time
Tracking and Optimizing User Engagement
Improving Lead Conversion
Providing Smooth Omnichannel Experiences
What is the ROI for Marketing Automation?
Get the Most Out of Your Budget
Grow Revenues Faster
Boost Team…