Marketing and AI: Pros and Cons
Conversations about AI are buzzing all over the business world, with its list of applications growing daily. But according to McKinsey, the impact of AI is projected to be felt most in marketing, where it can analyze vast amounts of customer data and provide insights that can shape marketing strategies.
But some downsides to AI in marketing also exist. Here you’ll find an analysis of the…
7 Instagram Reels Marketing Strategies You Must Use
There's no doubt that Instagram is one of the hottest social media platforms right now.
But why talk about marketing strategies for Instagram Reels?
Instagram Reels is the latest social media platform that has been gaining traction amongst marketers given its high reach, views, and engagement rates.
No wonder then that small to large businesses are perfecting their marketing…
7 Advantages of Email Marketing you can Reap in 2022
The advantages of email marketing far exceed its challenges. Despite being one of the oldest marketing tactics, email marketing remains one of the most effective ones.
And, given that there are no big costs associated with email marketing, it also delivers good returns on investment. That’s why marketers use email marketing for a variety of purposes and you should too.
Especially,…
VBOUT Recognized in GetApp’s Midyear Report for Top Marketing Software
VBOUT is thrilled to announce its recognition as a Top Marketing Software by GetApp in its flagship 2022 Midyear Report. GetApp is a leading company that helps businesses navigate their software buying journey.
This report includes all the top-rated products that are consistently featured in GetApp’s Category Leaders reports for Marketing and related categories released over the first half…
10 marketing attribution models to better map your customer journey
The importance of marketing attribution is to study how customer touchpoints drive conversions.
It measures each channel effectiveness and assigns credits to the touchpoints that lead the customer to convert.
This allows marketers to better map their customer journey and optimize their marketing campaigns.
Below are the basic 10 marketing attribution models.
First Touch…
Creating your Inbound Marketing Strategy Using VBOUT
In this article, I am going to detail how LetsMarket.it, an Inbound Marketing Agency, utilizes VBOUT’s marketing automation platform to run successful campaigns and achieve the business and marketing goals of our clients.
Inbound Marketing is the culmination of multiple marketing activities that form bonds with potential clients and consumers. It’s an umbrella phrase whose ultimate goal is…
How Needham Solutions grew their agency while improving client’s results
How Needham Solutions grew their agency while improving client’s results Host: Brooks Van Norman – Success Manager at VBOUT
Client: Cameron Needham – Founder and CEO of Needham Solutions, LLC Highlights
Tell us a bit about you and what your business is about?
Needham solutions is a true one stop shop. We are a full service, marketing, design, technology and promotions…
Data Protection Agreement
You can download the template of the SCC here. 1. Introduction 1.1 This agreement related to processing of personal data (the ”Data Processor Agreement”) regulates VBOUT Inc., a Delaware corporation established on May 29, 2014 and existing under the laws of the State of Delaware, registered under No. 55418-16 (the ”Data Processor”) processing of personal data on behalf of the client…
Best Practices for SMS Marketing
There are ample reasons to consider alternative marketing platforms and channels in 2022. To name but a few, we might cite the pandemic’s effects on the modern customer’s behaviors and journeys, the eclipse of third-party cookies, and the ever-changing search engine algorithms.
Some marketers have been turning to the tried-and-tested alongside the new and bold SMS marketing practices among…
10 B2B Holiday Marketing Trends to Watch out for in 2022
When you hear about holiday marketing, you may think that this strategy is beneficial for B2C companies primarily. But, B2B brands shouldn’t deny themselves an opportunity to drive awareness and boost sales during a holiday season!
Want to learn the working B2B holiday marketing strategies for 2022? Then keep reading this article! Understanding holiday marketing Holiday marketing…