Marketing automation can, at times, seem like magic. Fortunately, it’s not. We owe this revolution to powerful technology driven by genius innovation. If the marketing industry were headed by a great wizard like Gandalf, he’d probably offer the following two points of wisdom: A. In 2023, you need to reach out directly to potential customers and engage with them. B. It’s better if…

In order to manage costs and ensure results, most business owners need to find effective ways to streamline their marketing. With the constant emergence of new technologies, many are looking to the integration of AI and marketing automation as a solution for their campaigns. Let’s take a deeper dive and explore how the seamless integration of AI can revolutionize your business strategies and…

There's no doubt that Instagram is one of the hottest social media platforms right now. But why talk about marketing strategies for Instagram Reels? Instagram Reels is the latest social media platform that has been gaining traction amongst marketers given its high reach, views, and engagement rates. No wonder then that small to large businesses are perfecting their marketing…

The advantages of email marketing far exceed its challenges. Despite being one of the oldest marketing tactics, email marketing remains one of the most effective ones. And, given that there are no big costs associated with email marketing, it also delivers good returns on investment. That’s why marketers use email marketing for a variety of purposes and you should too. Especially,…

In this article, I am going to detail how LetsMarket.it, an Inbound Marketing Agency, utilizes VBOUT’s marketing automation platform to run successful campaigns and achieve the business and marketing goals of our clients. Inbound Marketing is the culmination of multiple marketing activities that form bonds with potential clients and consumers. It’s an umbrella phrase whose ultimate goal is…