How to improve the UX for your website content

Regardless of how niche your portfolio may be or how large-scale your company is, optimizing your website’s UX is essential for international success. User Experience design (UX) is one of the most important web design pillars of the modern era and it can make or break your business model in 2022. According to Small Biz Genius, 88% of people won’t come back to a website after poor UX, with…

10 SaaS Development Trends You Should Follow in 2022

We are at the peak of technological development, results of which we are witnessing technologies like cloud computing that is replacing bulky physical hard drives. Not only this, from business automation to industry development, Saas (software as a service) is playing a critical role in this change. SaaS has become an integral part of the development process in IT and in the business sector.…

Buying and Selling Marketing Platforms

In this presentation on “Buying and Selling Marketing Platforms”, you will uncover: Why adopt a marketing platform Things to consider when buying a platform How to package the technology and complement the service + Bonus: Sample selling agreements, agency proposal sample, onboarding framework, upselling document sample, and a case study framework, to help you start selling…

Buying and selling marketing platforms

In this webinar on “Buying and Selling Marketing Platforms”, you will uncover: Why adopt a marketing platform Things to consider when buying a platform How to package the technology and complement the service + Bonus: Sample selling agreements, agency proposal sample, onboarding framework, upselling document sample, and a case study framework, to help you start selling marketing…

What Is NPS, and Why Do You Need to Track It?

Intro on NPS First things first, let’s define the notion NPS and establish what an NPS system can do for you and your business! NPS stands for Net Promoter Score and, much like the name suggests, it’s a performance indicator and a metric system for collecting and tracking data on customer satisfaction, on a long-enough timeline. From the best slots UK to a local online nail polish store, the…

7 ways to reduce your bounce rate

Bounce rate is one of the vital parameters in web analytics. This indicator displays the percentage of viewers who opened just one page and left. Here’s a widespread case: you’ve spent a lot of time and effort creating an eye-pleasing site, thinking through navigation and content, but still have a high bounce rate. So why do people bounce? The metric indicates whether the site meets the…

Add-ons

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Simple whitepaper download Funnel

Simple whitepaper download Funnel Check our review of this whitepaper download funnel​ by Anodot. We analyze their Facebook Ad (with retargeting) --- Landing page (cookied form) ---Thank you page --- 1 email automation. We will uncover their layouts, copy, attribution and the technology behind the email.Overall, they created a good ad although it was lacking a little bit more…

How to optimize your marketing campaigns with first-party cookies

With the death of third-party cookies and the evolution of data privacy and legislations such as GDPR and CCPA, companies need to be aware of these updates in order to future-proof their technology. As a result, companies should rely instead on first-party cookies to track their user activities from the cookies created on their own domain. First-party identity resolution, or the ability…