5 Marketing Alternatives to User-Tracking Browser Data
Data tracking is the best way to get user-driven insights required for efficient optimization of the site, fixing possible bugs, and running marketing campaigns. Formerly, the most popular approach in the context of ads generating was third-party cookies.
Advertisers track browsing activities to understand UX better and determine users’ habits and preferences. In this way, user-tracking…
Digital marketing trends for 2022 – Be ready now
The turbulent fast change leading today’s digital space affected the digital marketing world. With such change accompanied by speed, we see noticeable emergence of new practices. Although this mainly used to happen in the Pre-COVID era, big changes in trends have started to show during 2020, such as the shift from offline to online events and increased focus on online shopping.
And while…
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Marketing automation for health and fitness: 4 automated workflows to engage with your leads
Whether you’re a health coach, personal trainer, or gym manager, keeping in touch with potential and current clients is one of the effective ways to show them that you care, fulfill their needs,and enhance your relationship with them in order to become loyal customers. Crafting different marketing automation workflows that suit each stage of your customer’s journey gives you the advantage to…
Free Consultation Marketing Funnel Review
Free Consultation Marketing Funnel Review In this video, we review a free consultation marketing funnel by Copilot AI, a SaaS company that offers sales and marketing professionals, a push-button LinkedIn social lead generation without spending on ads or doing cold calling.
In this analysis, we discuss the entire funnel, starting from the Facebook ad and the good practice that they did…
Analyzing Chargebee’s marketing funnel
Analyzing Chargebee's marketing funnel In this video, we analyze the funnel of Chargebee, a subscription management platform.
Below are the elements that we will discuss:
Their ad (using HubSpot)
Their landing page
Their email automation
Their calendar booking component
Their attribution
In addition, we highlight the potential areas that they could have improved for…
Marketing to the Quarter-Life Crisis
Great marketing is always predicated on an understanding of the target demographic. Gaining insights into their needs, their desires, and their interaction preferences is key to creating meaningful engagement. For those marketing to the tail end of the Millennial generation, it’s increasingly important to understand that you are selling to those who may well be experiencing the quarter-life…
How SMEs Have Leveraged Digital Marketing Effectively During Strict Covid-19 Period
As the deadly coronavirus hit the world, small and big retailers announced closures and then extended it in an attempt to curb the spread of the disease.
Without a doubt, small businesses felt the biggest impact of the Covid-19 pandemic. 51% of business owners reported a significant decline in their sales, and 17% requested extensions on rent (Businesswire).
However, digital…
How to Create a Strong Content Marketing Strategy That Boosts Ecommerce Success
E-commerce was already growing quickly, but the COVID-19 pandemic pushed the growth into the stratosphere. As of April 2020, e-commerce had a 129% year-over-year growth rate, and that number only continued to soar throughout the year.
This is great news for any e-commerce company, but to take advantage of these trends it’s essential to create a broad content marketing strategy to capture…
FREE Email Marketing Tools
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