How Intercom announces new features

How Intercom announces new features In this video, we analyze feature release email from Intercom, a great product-focused company with a great track record. Key take-aways: Tag your subject line Personalize the sender Stay consistent with your brand, tone and colors Stronger CTAs Shorter content

Best practices for onboarding new employees to your digital marketing agency

Hiring and onboarding new employees is a constant challenge for growing digital marketing agencies.  According to a recent Databox survey, only 14% of agencies say they’re great at onboarding new hires.  Agencies run at a fast pace. Finding the right candidates and conducting interviews takes at least a couple of months. By the time a new employee starts, you’re so excited to have…

Improve your lead gen and grow your business with VBOUT’s new Digital Marketing Academy

If you’re looking for different ways to grow your business, improve your skills in lead generation and marketing automation or advance your career, you’ve come to the right place. What’s the VBOUT academy? The VBOUT academy offers a course that consists of a variety of lessons as well as best practices in lead generation and marketing automation that provide different strategies on…

How COVID-19 has impacted ecommerce marketing

There’s no denying that the COVID-19 pandemic has had a significant impact on our lives. Between the necessity to keep a safe distance and rethinking our approach to the things we took for granted, such as heading to the store, our world is very different. The business landscape has also shifted, with companies forced to assess operations and weather the worst effects of economic hardship.……

4 customer retention strategies to recover after a poor experience

The money is in the list. That’s how marketers sometimes refer to an email base as the most important source of revenue. The same applies to all clients. Existing customers spend more money and are easier and cheaper to retain than new ones. Customer Service Statistics and Mckinsey's research say that: 61 percent of customers leave after one negative experience. 59 percent leave…

5 ways to personalize your email campaigns

Talk to any serious digital marketer, and they will tell you the power of personalization in your email marketing campaign. Over 86 percent of marketers have seen a measured improvement from personalized email campaigns. While some key companies have reported as high as a $20 return on every $1 spent on personalized email campaigns. However, not every marketer is good with email campaign…

How to create an automation to convert cart abandoners

The word “abandonment” is a common term used in the ecommerce industry to identify a visitor who quits a web page before completing an action. According to Shopify, out of every 100 prospects visiting your website, 67 of them abandon it without making any purchase. The reasons can be complications that your visitors found while they’re checking out, low website speed, a sudden crash, or…

Top qualities every digital marketing agency must have

If you’re looking to hire a digital marketing agency, you can expect to pay around $5000 to $13,000 a month to develop a strong online presence.  This may sound like a lot until you break down how much work is required. And, in the long run, if your marketing is done well, this will convert to a decent cost of sale.  Digital marketing is continuously changing at a rapid pace. To attract…

How to differentiate your agency’s brand – 5 ways proven to work

Competition is fierce. As there’s a significant amount of digital marketing agencies in the marketplace, the most important part of the game is offering your clients a distinctive value to keep them loyal to your brand and boost your recognition. Customers are looking for an agency that has the required skills and expertise in solving their pain points to fulfill their needs. You need…

Marketing Automation Customer Reviews

VBOUT ranks as a top marketing automation platform. Marketing stack VBOUT has been voted in 2023 as a high performer marketing automation stack by their clients. Learn More As our customers are the most valuable asset to us, we highly value their words. Their opinions and feedback toward the company have made us rank amongst the best marketing automation platforms in G2…