4 customer retention strategies to recover after a poor experience

The money is in the list. That’s how marketers sometimes refer to an email base as the most important source of revenue. The same applies to all clients. Existing customers spend more money and are easier and cheaper to retain than new ones. Customer Service Statistics and Mckinsey's research say that: 61 percent of customers leave after one negative experience. 59 percent leave…

5 ways to personalize your email campaigns

Talk to any serious digital marketer, and they will tell you the power of personalization in your email marketing campaign. Over 86 percent of marketers have seen a measured improvement from personalized email campaigns. While some key companies have reported as high as a $20 return on every $1 spent on personalized email campaigns. However, not every marketer is good with email campaign…

How to create an automation to convert cart abandoners

The word “abandonment” is a common term used in the ecommerce industry to identify a visitor who quits a web page before completing an action. According to Shopify, out of every 100 prospects visiting your website, 67 of them abandon it without making any purchase. The reasons can be complications that your visitors found while they’re checking out, low website speed, a sudden crash, or…

Top qualities every digital marketing agency must have

If you’re looking to hire a digital marketing agency, you can expect to pay around $5000 to $13,000 a month to develop a strong online presence. This may sound like a lot until you break down how much work is required. And, in the long run, if your marketing is done well, this will convert to a decent cost of sale. Digital marketing is continuously changing at a rapid pace. To attract…

How to differentiate your agency’s brand – 5 ways proven to work

Competition is fierce. As there’s a significant amount of digital marketing agencies in the marketplace, the most important part of the game is offering your clients a distinctive value to keep them loyal to your brand and boost your recognition. Customers are looking for an agency that has the required skills and expertise in solving their pain points to fulfill their needs. You need…

Marketing Automation Customer Reviews

VBOUT ranks as a top marketing automation platform. Marketing stack VBOUT has been voted in 2023 as a high performer marketing automation stack by their clients. Learn More As our customers are the most valuable asset to us, we highly value their words. Their opinions and feedback toward the company have made us rank amongst the best marketing automation platforms in G2…

Marketing automation for SaaS: 7 workflows to fuel success

Although we all know that marketing automation makes manual and complicated processes done more efficiently and effectively, the problem that we still find for many companies is where and how to get started. Are you operating in the SaaS industry and finding difficulties converting leads into customers? Are you wondering how to enhance your lead nurturing strategy? Are you looking forward…

SEO tips: how to rank higher and get more clients

Part science, part art form, search engine optimization (SEO) is an essential marketing practice that is undervalued. With the goal of driving non-paying, organic traffic to your website via search engine results pages (SERPs), SEO guides search engine algorithms in order for you to achieve a higher ranking with every query. The higher you rank, the better your traffic, and the more chances…

Lead generation strategies from 11 startups

We interviewed 11 different startups and asked them about their lead generation strategies. Want to get inspired? Watch these short Vcasts and find out what each startup has done to generate leads and grow. How Edifius generates leads with Perla Humphrey How Kudo generates leads with Fardad Zabetian How Conscioux generates leads with Silvia Tower How Trace generates leads…