How to set up email workflows for your webinars
When you’re promoting, informing, and distributing information on your upcoming webinar, your email content is going to be one of the key components you need to be thinking about. However, if you don’t have a professional and comprehensive workflow in place to easily manage your emails and determine what messages are going where and when, things can get very complicated very quickly.
With…
Using the foot in the door technique to increase email engagement
The Foot in The Door (FITD) technique is a psychological method of persuasion that's widely used in sales environments. Its purpose is to encourage compliance without applying pressure to the targeted individual.
In 1966, Freedman and Fraser (Stanford University) carried out psychological experiments dedicated to the study of compliance without pressure. The results concluded that when…
Email Inbox preview – Testing tool
What is Inbox Preview?
Inbox preview is a paid feature in partnership with Litmus, the leading email and spam testing tool.
It is critical for successful e-mail marketers to know the way their content is displayed in order to score higher rates of engagement. The challenge today is that an email to 20 individuals could be displayed in 20 different formats! VBOUT's Inbox Preview allows…
V-cast: Is email marketing dying – Mailjet
V-cast with Mailjet:
Is email marketing dying Host: Richard Fallah, CEO at VBOUT.
Guest Speaker: Miles DePaul, Head of Marketing, North America at Mailjet and Kyle Beldoch,
Senior Customer Success Manager at Mailjet Highlights There is no doubt that email marketing is changing. We are in the age of Engagement Email Marketing. In this interview with Mailjet, we discuss the current…
Why emails end up in your spam? (And how to improve your deliverability)
Spam filtering is becoming more rigorous. Because spam filters are regularly changing to keep up with new technologies and types of spam messages, what can be delivered to the email inbox today might be spam tomorrow.
According to Statista, spam messages made up 48.16% of global email traffic in March 2018.
Therefore, spam emails have become a critical problem that…
V-cast: The future of email marketing – SendGrid
V-cast with SendGrid:
The future of email marketing Host: Richard Fallah, CEO at VBOUT.
Guest Speaker: Colin Sharpe. Solutions Consultant at Twilio SendGrid. Highlights VBOUT meets with Colin Sharpe from SendGrid to discuss the latest updates in email marketing and what you MUST know as an email marketing expert:
1. The future of email marketing
2. Why you should NOT purchase…
Email Marketing Automation
VBOUT’s Email Marketing Journey Create email campaigns in minutes Create email campaigns in minutes Bring your emails to life Bring your emails to life Automate your emails Automate your emails Send better email campaigns Send better email campaigns Optimize your email…
Triggered emails: How to enhance your relationship with customers
Triggered emails are messages that are automatically sent to your users based on certain interactions they have with your business, product or service; this can include a variety of different user actions. The trick is to identify these actions and determine the most relevant messaging that feels natural yet interesting to the receiver. Fundamentally, a triggered email is inherently…
Why you still need to use emails in your marketing strategy
Digital marketing strategies are ever-evolving to adapt to consumers’ rapidly advancing tastes and preferences. Email, as a form of communication, has been around since the late 70s! This begs the question, is email marketing still relevant? Short answer: yes. To build an effective email marketing strategy is to connect with your target audience in a personal way. Email marketing platforms…
Why no marketing campaign is complete without a landing page
Marketers from all walks of life understand that getting visitors to your website is half the battle, the next focus should be turning them into leads. The variety of strategies for lead generation and conversion are diverse, but today, we’ll delve into exactly why landing pages are vital to any successful campaign.
To learn more about the elements that go into a strong landing page, click…