How to Build a Marketing Automation Campaign Using the RACE Planning Framework

Marketing automation is not a new concept. However, even with decades of research and development, companies are still trying to figure out how they can use this strategy best so that they're focused on the right customer at the right time. Here's a top tip for building successful marketing automation campaigns. The RACE Framework Explained The RACE digital marketing planning…

Considering an ActiveCampaign alternative?

VBOUT and ActiveCampaign provide a wide option of email marketing and automation features. You can use both to send automated messages like emails and SMS. Find out how they compare for features and pricing plans.

Guide to Creating a Behavioral Email Marketing Strategy

Few forms of marketing can boast as much fame or efficiency as email marketing. Its versatility lets it augment inbound outbound strategies alike, fitting into all stages of the sales funnel. Moreover, it continues to offer excellent Return on Investment (ROI), and marketing trends predict its continued prominence. However, it too presents some notable challenges. Recipients’ inboxes are…

Analyzing Asana’s Facebook funnel campaign

Analyzing Asana's Facebook funnel campaign We analyze Asana’s signup funnel​ from their current Facebook campaign. We dive into the ad, landing page​, email follow up and explain the best practices that they’ve done for each marketing touchpoint, as well as the areas that they could have done for improvement. We also discuss attribution and why it’s important in analyzing the funnel’s…

How to optimize your marketing campaigns with first-party cookies

With the death of third-party cookies and the evolution of data privacy and legislations such as GDPR and CCPA, companies need to be aware of these updates in order to future-proof their technology. As a result, companies should rely instead on first-party cookies to track their user activities from the cookies created on their own domain. First-party identity resolution, or the ability…

Auto-replies not sent to my reply-to campaign configuration

Auto-replies not sent to my reply-to campaign configuration Auto-replies can clutter your inbox when sending an email campaign. In this post, I answer the infamous question: Why auto-replies (AKA Vacation Responses) are going back to “From Sender” not the “Reply To” configuration? Auto-responder header samples: X-Autogenerated X-Autoreply X-AutoReply-From…

Cyber Monday emails from big brands

Cyber Monday emails from big brands CyberMonday was here. Check out this rapid analysis of several campaigns sent from big brands. Amazon.com, Rooms To Go, Nordstrom, Banana Republic, Wine.com, Wayfair and Overstock.

6 highly effective tips for running a holiday campaign in 2020

2020 may not be the year we had all planned, but online shopping behavior remains strong. In Q2 of 2020, US ecommerce sales increased over 40%, with a record $1 in every $5 spent online. What does that mean for your business? It means for this holiday season, you need to be prepared in order to gain a slice of the consumer spending pie.  If you’re starting to think about your holiday…