Capture email marketing clicks using tags

If you are using your own third party Analytics or BI platform, you can communicate details (name and email) about your Vbout contacts using special tags. There are 4 conditions to be able to complete this action: The contact must have a name field labeled: Name or First Name, Last Name specifically those who clicked on a link within the email campaign. The contact must click on a…

Interactive email content blocks

We are EXCITED to share the release of our powerful actionable content blocks available under the VBOUT email marketing suite. Now you can add BUY NOW buttons, videos, interactive time countdown and add-to-calendar events inside your email campaigns. This feature eliminates steps from users and allows them to take action directly from their email. For example, the buy now button takes the…

Top 10 considerations for choosing an email marketing tool

There are dozens of email marketing tools on the market today. They offer a great variety of features and packages which can make it confusing when searching for the right one for your business. To help you choose the right tools for you, we put together a list of the 10 most important considerations for email marketing platforms. 1. Number of contacts/lists you can add to the system There…

Webinar: Successful email automation

Do you know the impact of using automation with your email campaigns? Digital marketers know that email is still one of the best ways to nurture leads and develop relationships with customers. Here are some figures to think about: "85% of marketers cite email as the most effective lead-generation tactic. In turn, businesses that use marketing automation to nurture prospects experience up…

Unlock the power of email marketing

DO YOU KNOW THE SECRETS TO INCREASING LEADS WITH EMAIL MARKETING? Against all odds, or logic, email marketing is still the king of content marketing. When the average professional gets over 100 emails daily, how could this be? Have a look at this statistic from Campaign Monitor in 2016: Email marketing has a 3800% ROI with a return of $38 for every $1 spent. Something is going right…

7 ways to use smart popups to increase your email subscribers

Competition for e-commerce sites is steadily increasing. As a result, online retailers need to use effective techniques to convert visitors into email subscribers and then into customers. When browsing the web these days, it is hard not to notice pop-ups being used on many websites. There are many types, from simple pop-ups that appear as soon as you open a page, to those that suddenly…

5 tips on running a successful social media campaign

According to a study conducted by “Staples”, the world’s largest office products company and second largest internet retailer, small business owners comprehend the importance of social media in engaging with customers and improving conversion but often lack the expertise of incorporating digital marketing resources into their businesses. In this article, you will learn 5 quick tips on how…

List of email bounce codes

Bounced emails are disappointing; it means some of your recipients are not receiving the email campaigns you’re sending them. And if the bounce rate is high, it will impact your deliverability.  To minimize this problem, you should manage your bounces in a proactive way by applying some helpful tactics. So what must be done first? The answer is: Identifying the bounce codes which are…

VBOUT filters for segments and email automation

With Vbout's smart filters you can create very specific segments of your subscribers, based on multiple criteria from the list, then target those subscribers once the filters you choose apply to them. Filters are mainly used in creating list segments, email automations and lead nurturing automation. Available options for all text and number fields : is: value of the text field matches…