Marketing automation for training and education: 5 workflows to convert your leads
Each industry requires a different workflow when implementing your marketing automation strategy. If you are into training and education, we created 5 automated workflows to convert your leads into clients that you will find very helpful. Below are five scenarios that you can benefit from when preparing your campaign. 5 automated workflows for training and education
Course Cart…
Marketing automation for hospitality: 5 workflows to engage with customers
Enhancing your guest’s journey and staying ahead of your competitors can be made possible using different types of workflow automations which suit each of their journey stages. What’s also critical is to share with them all the required information before and after their visit, and send relevant and personalized content at the right time. In this article, we discuss the most common automated…
Free Consultation Marketing Funnel Review
Free Consultation Marketing Funnel Review In this video, we review a free consultation marketing funnel by Copilot AI, a SaaS company that offers sales and marketing professionals, a push-button LinkedIn social lead generation without spending on ads or doing cold calling.
In this analysis, we discuss the entire funnel, starting from the Facebook ad and the good practice that they did…
4 ways to increase online sales with SMS marketing
SMS is a powerful tool that should be an integral part of any digital marketing strategy, instead of being seen as a separate channel. With SMS marketing, you are assured of engaged customers, high ROI, and high offer and coupon redemption rates. As such, business owners with offers such as £10 no deposit bonus can be confident that their strategies will ultimately pay off. And there are SMS…
Analyzing Chargebee’s marketing funnel
Analyzing Chargebee's marketing funnel In this video, we analyze the funnel of Chargebee, a subscription management platform.
Below are the elements that we will discuss:
Their ad (using HubSpot)
Their landing page
Their email automation
Their calendar booking component
Their attribution
In addition, we highlight the potential areas that they could have improved for…
How to optimize your marketing campaigns with first-party cookies
With the death of third-party cookies and the evolution of data privacy and legislations such as GDPR and CCPA, companies need to be aware of these updates in order to future-proof their technology.
As a result, companies should rely instead on first-party cookies to track their user activities from the cookies created on their own domain.
First-party identity resolution, or the ability…
Email in 2021 – Trends and Benchmarks
Email in 2021 - Trends and Benchmarks In this week's Rip an email Monday, we summarize Sparkpost's document on Email in 2021.
You can find interesting benchmarks and charts such as the impact of COVID on different industries and some trends that you can tap into in order to build a more effective email marketing strategy for your business.
Here is the full whitepaper.
How SMEs Have Leveraged Digital Marketing Effectively During Strict Covid-19 Period
As the deadly coronavirus hit the world, small and big retailers announced closures and then extended it in an attempt to curb the spread of the disease.
Without a doubt, small businesses felt the biggest impact of the Covid-19 pandemic. 51% of business owners reported a significant decline in their sales, and 17% requested extensions on rent (Businesswire).
However, digital…
How to Create a Strong Content Marketing Strategy That Boosts Ecommerce Success
E-commerce was already growing quickly, but the COVID-19 pandemic pushed the growth into the stratosphere. As of April 2020, e-commerce had a 129% year-over-year growth rate, and that number only continued to soar throughout the year.
This is great news for any e-commerce company, but to take advantage of these trends it’s essential to create a broad content marketing strategy to capture…
Digital marketing trends for 2021. What you need to be aware of
2020 has been phenomenal. Due to the conditions that have occurred worldwide from COVID, businesses have changed the way they market themselves to engage with their customers and generate new leads online. Marketers may find it complicated to adapt to these shifts quickly and easily.
With the rapid emergence of new marketing trends over the last few months, it became ineffective for…