How To Adapt Your Marketing Strategy For The Rest Of 2022
A good marketing strategy is critical for the success of your company. Since 2020, marketers have rapidly changed strategies to adapt to new consumer behaviors induced by the global pandemic.
Since the beginning of 2022, marketers have focused their efforts on digital strategies such as short-form video marketing, influencer marketing, virtual events, augmented reality and virtual reality…
Creating your Inbound Marketing Strategy Using VBOUT
In this article, I am going to detail how LetsMarket.it, an Inbound Marketing Agency, utilizes VBOUT’s marketing automation platform to run successful campaigns and achieve the business and marketing goals of our clients.
Inbound Marketing is the culmination of multiple marketing activities that form bonds with potential clients and consumers. It’s an umbrella phrase whose ultimate goal is…
What is Marketing Automation
Table of Content
What is Marketing Automation?
How Does Marketing Automation Work?
What are the Benefits of Marketing Automation?
Getting more tasks done in less time
Tracking and Optimizing User Engagement
Improving Lead Conversion
Providing Smooth Omnichannel Experiences
What is the ROI for Marketing Automation?
Get the Most Out of Your Budget
Grow Revenues Faster
Boost Team…
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Lead Management
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Best Practices for SMS Marketing
There are ample reasons to consider alternative marketing platforms and channels in 2022. To name but a few, we might cite the pandemic’s effects on the modern customer’s behaviors and journeys, the eclipse of third-party cookies, and the ever-changing search engine algorithms.
Some marketers have been turning to the tried-and-tested alongside the new and bold SMS marketing practices among…
How The Sales Coaching Institute used VBOUT to consolidate their marketing in one place
How The Sales Coaching Institute used VBOUT to consolidate their marketing in one place Host: Ryan Bogaardt - Success Manager at VBOUT
Client: Doug Dvorak - CEO of the Sales Coaching Institute Highlights
So tell us a little bit about your business and what you do?
The Sales Coaching Institute was started about 15 years ago and was an outgrowth of my love and passion for…
10 B2B Holiday Marketing Trends to Watch out for in 2022
When you hear about holiday marketing, you may think that this strategy is beneficial for B2C companies primarily. But, B2B brands shouldn’t deny themselves an opportunity to drive awareness and boost sales during a holiday season!
Want to learn the working B2B holiday marketing strategies for 2022? Then keep reading this article! Understanding holiday marketing Holiday marketing…
Email coupons: How to use them to boost your sales
Coupons are one of the most effective forms of email marketing. It's no secret that people love coupons, and statistics support this fact - 96% of people across the United States use coupons.
The number of coupon users is constantly growing - in 2012, 91 million people used coupons, and in 2016 that number increased to 126.9 million.
And most importantly, digital coupon redemptions are…
How to Build a Marketing Automation Campaign Using the RACE Planning Framework
Marketing automation is not a new concept. However, even with decades of research and development, companies are still trying to figure out how they can use this strategy best so that they're focused on the right customer at the right time. Here's a top tip for building successful marketing automation campaigns. The RACE Framework Explained The RACE digital marketing planning…
7 Proven Digital Marketing Tips For Software Companies
Running a software company and building a successful software product is a dream come true for many CEOs. But no matter how amazing your product is, if you cannot market it and sell it the right way, you will never get the fame and money you deserve.
You have to ensure that your marketing efforts are better than the rest of your competitors. Marketing gives you the freedom to build your…