A good marketing strategy is critical for the success of your company. Since 2020, marketers have rapidly changed strategies to adapt to new consumer behaviors induced by the global pandemic. Since the beginning of 2022, marketers have focused their efforts on digital strategies such as short-form video marketing, influencer marketing, virtual events, augmented reality and virtual reality…

In this article, I am going to detail how LetsMarket.it, an Inbound Marketing Agency, utilizes VBOUT’s marketing automation platform to run successful campaigns and achieve the business and marketing goals of our clients. Inbound Marketing is the culmination of multiple marketing activities that form bonds with potential clients and consumers. It’s an umbrella phrase whose ultimate goal is…

Email marketing remains, by and large, among the most promising marketing channels today – if not the king among them. Its excellent engagement rates, click-through rates (CTR), and response rates make for truly stellar Return On Investment (ROI) that some quantify as up to 4400%. In addition, more than 4 billion people already use email, and that number only increases over time. Still,…

There are ample reasons to consider alternative marketing platforms and channels in 2022. To name but a few, we might cite the pandemic’s effects on the modern customer’s behaviors and journeys, the eclipse of third-party cookies, and the ever-changing search engine algorithms. Some marketers have been turning to the tried-and-tested alongside the new and bold SMS marketing practices among…

When you hear about holiday marketing, you may think that this strategy is beneficial for B2C companies primarily. But, B2B brands shouldn’t deny themselves an opportunity to drive awareness and boost sales during a holiday season! Want to learn the working B2B holiday marketing strategies for 2022? Then keep reading this article! Understanding holiday marketing Holiday marketing…

Marketing automation is not a new concept. However, even with decades of research and development, companies are still trying to figure out how they can use this strategy best so that they're focused on the right customer at the right time. Here's a top tip for building successful marketing automation campaigns. The RACE Framework Explained The RACE digital marketing planning…

Few forms of marketing can boast as much fame or efficiency as email marketing. Its versatility lets it augment inbound outbound strategies alike, fitting into all stages of the sales funnel. Moreover, it continues to offer excellent Return on Investment (ROI), and marketing trends predict its continued prominence. However, it too presents some notable challenges. Recipients’ inboxes are…