Improving your email open rate is mostly about understanding who you are targeting and why. While this may sound simple, most emails used for marketing go unopened simply because they don't find the right audience, nor do they have the right content. Luckily, there are some straightforward ways to improve your email open rate. How to improve your email open rate There are several ways…

Marketing a small business isn’t cheap, and few entrepreneurs have the budget to build a marketing department when they’re just starting out. And since the cost of startup branding services could range from $5,000 to $20,000 or more, many aspiring entrepreneurs can’t afford to hire freelancers or agencies when developing their brand messaging or using different marketing channels to promote…

A good marketing strategy is critical for the success of your company. Since 2020, marketers have rapidly changed strategies to adapt to new consumer behaviors induced by the global pandemic. Since the beginning of 2022, marketers have focused their efforts on digital strategies such as short-form video marketing, influencer marketing, virtual events, augmented reality and virtual reality…

In this article, I am going to detail how LetsMarket.it, an Inbound Marketing Agency, utilizes VBOUT’s marketing automation platform to run successful campaigns and achieve the business and marketing goals of our clients. Inbound Marketing is the culmination of multiple marketing activities that form bonds with potential clients and consumers. It’s an umbrella phrase whose ultimate goal is…

There are ample reasons to consider alternative marketing platforms and channels in 2022. To name but a few, we might cite the pandemic’s effects on the modern customer’s behaviors and journeys, the eclipse of third-party cookies, and the ever-changing search engine algorithms. Some marketers have been turning to the tried-and-tested alongside the new and bold SMS marketing practices among…